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5 Ways To Immediately Improve Your Leasing Success

We hosted a great webinar with Grace Hill on the topic of ways to immediately improve your leasing success.

Lisa Trosien covered five ways to improve upon even the best leasing pro’s skills. We had record-breaking registration and reached the maximum capacity for GoToWebinar! Here’s the recorded webinar with a few questions we didn’t have time to answer below that.

Many participants submitted great questions during the Webinar and we wanted to follow up with Lisa’s answers below.

Do you have any ideas on new ways to complete with people buying or leasing homes?
You can point out how maintenance free it is to rent an apartment. People who rent a house usually still have to do some routine maintenance and yard work / lawn mowing / snow removal. Point these things out gently to the prospect.

As for purchasing, it’s tough to fight that if the prospect has their heart set on it and the corresponding tax breaks. However, there is no guarantee that the house will hold its value and for people first moving into a home, the ‘start-up’ costs can be high. Purchases of things like lawn mowers, yard equipment, home repair items can add up. Unless the house is in pristine condition they will need to budget accordingly for replacement and repair. Those are things they don’t have to worry about when renting from you.

What industry Facebook pages do you recommend for us to follow?
Here are a few I suggest. If you have another one that’s great please add it in the comments:

Rent and Retain
Apartment AllStars

Multifamily Pro
Grace Hill
Socially Engaged Marketing
Behind The Leasing Desk
30 Lines

I always suggest that you look at the content on an industry page. If it appears to be informational or educational and not heavy on the self promotion, that’s a good one to follow.

Through my office, I manage four different properties. How do you avoid steering?
This is where the questioning of the prospect is really important. You need to zero in on what their needs are and then determine which property best meets their needs.

When a bad review is given on a website such as apartmentratings.com should the manager go on there and respond to it?

Can you recap the two authors + books you recommend?
Anything by Robert Cialdini and Paco Underhill are very good.