AppFolio Video Case Study: Jeff Murphy, Howard Management Group

Last modified on December 13th, 2013
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Jeff is an Accounting Manager at Howard Management Group, which currently manages over 850 units, ranging from Single Family Residences to large Multi-Family Buildings. Using AppFolio, Howard Management Group was able to decrease the stress in the office by 90%, reduce their accounting team by 50% and grow over 26% in one year. Jeff was kind enough to let us interview him about his experience with our property management software. Check out what he has to say:

Here are a few highlights of the nice things Jeff had to say about AppFolio:

“I tell everyone I meet in the industry or in the accounting fields, if you’re not in property management…too bad, you’ll never have AppFolio!”

“If you have any interest in having your social life and your family life be healthy and balanced…AppFolio is the one way to do that.”

“I like to work fast and AppFolio thinks way faster than me. I can have 10 windows open at one time and I have instant, immediate access to every single piece of data, every report.”

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Aimee was Chief Marketing Officer for AppFolio from 2009-2022. Aimee led the marketing strategy and programs that drives awareness, demand, and customer engagement for AppFolio. Aimee joined the AppFolio team in 2009 as the Vice President of Marketing for AppFolio. Prior to AppFolio, she was the Sr. Director of Field Marketing at Citrix Online (merged with LogMeIn, Inc.), leading the planning and implementation of all corporate demand generation activities for the global sales organization. At Citrix Online, she also served as Director of Key Account Management, where she created the customized marketing and management program for strategic customers. Previously, Aimee also held marketing and product management roles at Digital Island (purchased by Cable and Wireless) throughout the company's high-growth years. Aimee received a B.S. in Psychology from the University of California, Berkeley. She is a California native and enjoys spending time outside in the beautiful Santa Barbara climate.

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