Category: Leasing

From Entry Level to Corner Office: Tips to Help Your Leasing Staff Grow Professionally

There are two types of leasing agents: those who use the flexibility of the role as a way to support…

Give Your Property Management Website A Health Check With These 3 Tips

Have you ever visited a website and immediately became turned off by the way it looked? Maybe it even prevented…

Industry Leaders Weigh In: How Virtual Leasing Tools Ushered in a New Era of Efficiency & Success

Before the pandemic, multifamily businesses were debating the priority and pace of rolling out virtual and self-guided tours. However, when…

New Data Reveals What Renters Want When It Comes to Leasing Heading Into 2021

The pandemic has had a big impact on renters’ attitudes when it comes to what they expect from leasing and…

How to Strengthen Connections With Residents Virtually & In-Person

Branding for property management companies has traditionally been centered around personal relationships — building trust directly with customers has always…

Fill Vacancies Faster: 10 Proven Rental Listing Tips to Convert More Leads

In today’s digital world, online listings are your primary way to make a good first impression. Outdated photography, inaccurate information,…

Keep Your Eye on These 3 Important Leasing Performance Metrics

Compiling and analyzing leasing data isn’t easy. With so many different leasing performance metrics out there, it’s hard to know…

COVID-19 RESOURCES

5 Tips to Show Units & Fill Vacancies While Social Distancing

COVID-19 has rapidly sped up the property management industry’s shift towards digital technology. With social distancing and stay-at-home orders, the…

COVID-19 RESOURCES

The Impacts of COVID-19 on Leasing: Why Your Retention Strategy Matters

To provide you with more tools and support to overcome challenges during COVID-19, the AppFolio team is excited to bring…

3 Tips for Making Self-Guided Showings a Win-Win for you and Your Leads

For many property managers, one of their biggest pain points is scheduling showings. Back-and-forth communication with prospective renters and traveling…