Summer is full of energy—college students are moving in or graduating, and adults are looking for ways to beat the heat.
It’s also a busy time for property managers, as May through September is a popular time to move or look for apartments.
Besides students moving, factors such as favorable weather, the wedding season and higher birth rates also lead to more people moving in the summer, as Aimee Miller, chief marketing officer at AppFolio, explains.
“Summer is the most popular time for people to move, which means property managers need to be ready to market vacancies and streamline their leasing flow to move people in quickly.” – Aimee Miller, Chief Marketing Officer at AppFolio
A few experts in the Apartment management industry cover three unique marketing ideas to help you fill your summer vacancies quickly this summer:
#1: Set Up a Booth at Local Festivals
#2: Transport Renters With 360 Videos and Virtual Reality
#3: Strategically Target College Renters