Managing Online Reputation Matters for Property Managers

Last modified on October 8th, 2018
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Recently I presented at the Apartment Association of Metro Denver Power Lunch on the very important topic of managing your online reputation. There was a great crowd, sunny weather and Erik drove us around in a fantastically lime green rental car!

My presentation covered the (often daunting, but very important) task of what property managers can be doing to help shape their online presence and reputation. We are lucky to work with Charity Hisle from Socially Engaged Marketing – she’s an expert in social media, marketing and search for the multifamily industry. She is working on another eBook for us and I was able to use some of her great suggestions in this presentation.

The presentation covered:

  • Put Your Best ‘Online Foot Forward’: Putting your best ‘online’ foot forward starts with having a great property management website. Learn a few keys to making your website more effective and tips on local search best practices so more people find your website.
  • Stop and Listen: Managing your online reputation starts with listening. Learn how to set up alerts so you know when others are talking about your brand online. How to claim your local business on Yelp, Google Local so you manage your brand.
  • Respond and Build Positive Feedback: How to deal with positive and negative feedback on local review sites and your Facebook page.

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Aimee was Chief Marketing Officer for AppFolio from 2009-2022. Aimee led the marketing strategy and programs that drives awareness, demand, and customer engagement for AppFolio. Aimee joined the AppFolio team in 2009 as the Vice President of Marketing for AppFolio. Prior to AppFolio, she was the Sr. Director of Field Marketing at Citrix Online (merged with LogMeIn, Inc.), leading the planning and implementation of all corporate demand generation activities for the global sales organization. At Citrix Online, she also served as Director of Key Account Management, where she created the customized marketing and management program for strategic customers. Previously, Aimee also held marketing and product management roles at Digital Island (purchased by Cable and Wireless) throughout the company's high-growth years. Aimee received a B.S. in Psychology from the University of California, Berkeley. She is a California native and enjoys spending time outside in the beautiful Santa Barbara climate.

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