Property Management Deep Dive Into Yelp.com Reviews (Webinar Recap)

Last modified on January 5th, 2016
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With our co-host Grace Hill, we hosted a fantastic webinar entitled “Property Management Deep Dive Into Yelp.com Reviews” featuring Darnell Holloway, head of Yelp’s Business Outreach Team.

Darnell is a fantastic presenter and this webinar was packed with great tips and insider information on how property managers can best utilize and manage Yelp reviews. Darnell shared some best practices on ways to handle reviews to protect business owners and the do’s and don’ts of responding to online reviews.

Did you know? Yelp has become the top destination for consumers to go when needing to find a great local business. Darnell shared several facts and tidbits related to how consumers, now more than ever, are relying on online reviews to make buying decisions and how businesses can leverage online reviews to achieve a strong online presence.

Below is the recorded version of the webinar and the presentation slides that Darnell agreed to share with participants so they had access to all of the great content.

Video

Slides

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Aimee was Chief Marketing Officer for AppFolio from 2009-2022. Aimee led the marketing strategy and programs that drives awareness, demand, and customer engagement for AppFolio. Aimee joined the AppFolio team in 2009 as the Vice President of Marketing for AppFolio. Prior to AppFolio, she was the Sr. Director of Field Marketing at Citrix Online (merged with LogMeIn, Inc.), leading the planning and implementation of all corporate demand generation activities for the global sales organization. At Citrix Online, she also served as Director of Key Account Management, where she created the customized marketing and management program for strategic customers. Previously, Aimee also held marketing and product management roles at Digital Island (purchased by Cable and Wireless) throughout the company's high-growth years. Aimee received a B.S. in Psychology from the University of California, Berkeley. She is a California native and enjoys spending time outside in the beautiful Santa Barbara climate.

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