AppFolio Property Manager Launches RentMatch, A Rental Comparison Tool That Helps Property Managers Stay Competitive On Rental Prices And Maximize Revenue

Santa Barbara, CA -- July 23, 2013

AppFolio Property Manager, provider of web-based software for property managers, announces a new, integrated rent comparison tool. RentMatch empowers property managers and owners to compare their rental prices to similar units in the same geographical area, allowing them to adjust rental rates to maximize revenue, remain competitive and fill vacancies faster. RentMatch will be included free with every AppFolio Property Manager subscription, helping customers get even more value for their software investment.

Jason Randall, AppFolio’s vice president of product management noted that the product enhancement will help property management companies gain greater insight into effective rental pricing without additional effort.

"We’re dedicated to making property management as streamlined and efficient as possible," stated Randall. "We’re excited about our new RentMatch feature because it saves property managers from the tedium of searching to find rental prices by researching postings on listing sites. Not only does this save them significant time, but it helps them better compete in local markets while making sure they’re getting the best price for their rentals."

RentMatch works by pulling anonymous data of the actual rental prices (not listing prices) for other comparable units in the AppFolio Property Manager database. Because it uses actual unit rates paid by real residents, as opposed to the advertised rental rates that most sites use as a comparison, RentMatch provides property managers with an extremely accurate gauge against which their own prices can be evaluated and formed. Unlike other rental comparison solutions, RentMatch is an integrated feature free for all AppFolio Property Manager customers.

"Having this level of visibility and access to true rental rates will make a huge difference for us. Our team is very much looking forward to spending less time trying to research this information ourselves and spending more time getting renters in the door," said Christopher Hermanski, president and owner of Mainlander Property Management. "We've looked into other tools like this in the past and they can add up to a significant investment. What a benefit to have this now as just another feature of the software we already use to manage our business."

AppFolio Property Manager is the Web-based property management software that is part of AppFolio's suite of vertical, easy-to-use, SaaS solutions, which also includes RentApp, AppFolio SecureDocs, and MyCase. AppFolio’s rapid growth is being fueled by very happy and loyal customers.

About AppFolio Property Manager
Headquartered in Santa Barbara, AppFolio Property Manager is a comprehensive, Web-based solution designed expressly for the needs of residential property managers. Tailored to solve the specific challenges of the property management industry, AppFolio Property Manager provides Web-based features appealing to modern renters while driving higher productivity and business ROI. For more information, please visit AppFolio.com.