Invest in
your website
Today's renters look online first when searching for
a new home, which is where owners also look when
vetting potential property management companies.
This is why it's critical to make a great first
impression with your website.
Secret #1
Website best practices
Follow this checklist to market your property
management business effectively and ensure
your website is:
Mobile-friendly and easy to use
SEO optimized
ADA-compliant and accessible to all
Up-to-date and detailed
Offering online applications
How AppFolio Property Manager
offers an exceptional digital
customer experience
AppFolio Sites: Enhance your brand and engage
prospects and owners with a modern and professional
website tailored to your business and fully integrated
with your property management software.
AI Leasing Assistant, Lisa: Leverage AI to follow up
with leads and schedule showings 24/7 instantly.
Virtual Showings: Easily accommodate your
prospects' needs by allowing them to schedule
virtual showings on your website.
Rental Applications: Speed up the leasing process
with online applications that can be sent, completed,
and submitted from anywhere, on any device.
Online Leases: Create customized, branded lease/
renewal offers and allow an applicant to quickly and
easily e-sign it on the spot on any mobile device.
Showcasing available unit listings with detailed
descriptions and photos
Offering flexible showing options such as virtualŽ
and self-guided showings
Featuring resident and owner reviews
Linking to your social accounts
Integrated with your property management software
of renters surveyed said they
visited property or management
company websites when
searching for their mostŽ
recent home.*
83%
*Source: 2022 NMHC/Grace Hill Renter Preferences Survey Report
"When talking to potential new clients, I'll ask them to look at our website. They are more
inclined to go with us because we don't have an older website that looks outdated."
Shea McGratð
Carefree Property Management
