Thursday, November 20th | 11 AM PT / 2 PM ET | Virtual

Beyond the Lease:

The Power of Onboarding for Retention & Revenue

Thursday, November 20th | 11 AM PT / 2 PM ET | Virtual

Beyond the Lease:

The Power of Onboarding for Retention & Revenue

Moving is one of the biggest life changes your residents go through. Having a well-managed resident journey, especially during onboarding, becomes critical for satisfaction and retention.

Backed by 2025 AppFolio survey data, hear from AppFolio and Second Nature experts as they share diverse perspectives on what today’s renters want, the obstacles property managers face, and how the onboarding process can be transformed into a lasting advantage.

In This Must-Attend Live Session, You’ll:

Educational Session

Thursday, November 20th | 11 AM PT / 2 PM ET | Virtual

Beyond the Lease:

The Power of Onboarding for Retention & Revenue

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Speakers

Matthew Kaddatz
Sr. Director, Product, AppFolio

Matthew Kaddatz is the Senior Director of Product at AppFolio Property Manager. With 15 years of experience in the property management industry, his background includes founding and operating a property management company. In his current role, Matthew is responsible for building innovative tools that help property management businesses grow and become more efficient.

Andrew Smallwood
Chief Strategy Officer, Second Nature

Andrew Smallwood is the Chief Customer Officer at Second Nature, where he is passionate about building a resident experience platform that powers resident onboarding, customizable benefit packages, and ancillary income. He also hosts the Triple Win Podcast, which provides an experience-centric look at the industry. You can connect with him on LinkedIn or in the Triple Win Property Managers Community Group on Facebook.

Megan Eales Monroe

Thomas Perfect
Owner, Uplift Property Management

Owner of Uplift Property Management and a lifelong resident of Ramona, CA, Tommy is guided by a deep commitment to his community, faith, and family. A dedicated husband and father of three, he actively volunteers in local sports and park projects, balancing a demanding career with his community roles to embody a life of purpose and service.

Megan Eales Monroe

Brad Randall
CPM, Owner, Welch Randall Real Estate and Property Management

Brad Randall is the Owner of Welch Randall Real Estate and Property Management, headquartered in South Ogden, Utah. Under his leadership, the firm oversees around 500 single-family and small multi-family homes, more than 5,000 HOA units, and a full-service maintenance operation.

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