Knowing your key demographic is crucial for the success of your business. With Millennials making up 40% of the rental market, it’s important to understand their likes and dislikes. Thus, some “millennial” insight can give you an advantage over the competition.

Today’s renters are tech-savy, communicative, mobile, and environmentally conscious, making them distinct from previous generations of renters. With rapid advancements in technology, the rental process has changed as potential residents can now evaluate your business before even meeting you.

Even though these changes can seem overwhelming, knowing what to expect can help. We’ve put together this handy flipbook offering important tidbits on your key demographic – Millennials.

Some Millennial must-haves include:

  • New amenities
  • Self-service
  • Connectivity
  • Technology
  • Mobile-friendly options
  • And so much more

Take advantage of this information to give your business that competitive edge.

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Today's Renter