PRIVACY POLICY

(Last Updated: May 18, 2009)

Information Collection & Use

This policy describes the privacy practices for AppFolio and the ways we collect, store, use and protect your personal information. AppFolio, Inc. is the sole owner of the information collected on our web site located at http://www.AppFolio.com.

AppFolio Property Manager is a web-based property management software solution designed to help property management professionals manage their business. For questions or feedback on this policy or our privacy practices, please email us at privacy@AppFolio.com.

Uses of Information

AppFolio.com collects information from individuals who visit the Company’s web site (“visitors”) and individuals who register to use the Product (“customers or users”). You do not need to register in order to review the content on this web site as a visitor. Any information submitted to us is optional and we use it solely for the purpose of communicating with you regarding our software. At minimum we ask for your name, email address and contact phone number so that we may communicate with you.

COMMUNICATIONS FROM THE SITE

Special Offers and Updates

We will occasionally send visitors and product users information on our products, offers and our newsletter and we will use your name and email address to these communications to you. Out of respect for your privacy, if you’d prefer not to hear from us you can choose not to receive these types of communications. Please see the “Choice and Opt-out” section below.

Service-related Announcements for Product Users

We will send you service-related announcements on occasions when it is necessary to do so. For instance, as we add software enhancements we will send you an email notification. These emails are necessary for the maintenance of your account with us.

Personally Identifiable Information

AppFolio.com customers use our product to host business data and information related to their business. That business information is considered confidential to our users. AppFolio.com will not review, share, distribute, or reference any such business data except for the purpose of resolving a problem, providing customer support or to investigate a suspected violation of our business agreement with you.

We do share information as follows below in order to maintain your customer account with us. All financial and billing information that we collect is used solely to check the qualifications of prospective customers and to bill for the Service. AppFolio, Inc. uses a third-party credit card processor to assist us in processing customer payments. This processing partner is not permitted to store, retain, or use the information provided, except for the sole purpose of credit card processing.

We may occasionally also employ third parties to act on our behalf. Some examples include providing marketing support, analysis and public relations. When we employ such companies they are not permitted to retain, share, store or use personally identifiable information for any other purpose than to complete the contracted assignment.

In some cases we may provide services, or sell product lines jointly with selected business partners. In these cases we will notify you when a partner is involved and what information, if anything, is shared.

We DO NOT share personally identifiable information with third parties for unknown reasons.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site.

Choice and Opt-out

If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at info@AppFolio.com. You may also contact us by phone at 866.648.1536 or via postal mail: AppFolio, Inc., 55 Castilian Drive, Goleta, CA 93117 to opt-out.

Log Files

As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and click stream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. We do not link this automatically-collected data to personally identifiable information.

Cookies

A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We do not use cookies on this site.

Web Beacons

We employ a software technology called Web Beacons (a.k.a. clear gifs), that help us better manage content on our site by informing us what content is effective. The web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. The service we utilize is from Google Analytics and the information collected is not personally identifiable.

Access to Personally Identifiable Information

For product users, if your personally identifiable information changes, or if you no longer desire our service, you may correct, update, or deactivate it by contacting us at info@AppFolio.com or by calling 866.648.1536.

Security

The security of your personal information is important to us. We utilize robust security measures to protect customer data from unauthorized access. Sensitive data is encrypted and web site connections are protected using SSL with a minimum of 128-bit symmetric encryption and a 1024-bit authenticated key agreement. Our Web sites are hosted in a secure server environment that uses multi-layer perimeter security including firewalls and other advanced technology to prevent interference or access from outside intruders.

We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.

Business Transitions

In the event AppFolio goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via email of any such change in ownership or control of your personal information.

Changes in this Privacy Statement

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here and also, as necessary via email.

Contact Us

If you have any questions or suggestions regarding our privacy policy, please contact us by emailing privacy@AppFolio.com, or by calling 866.648.1536 or via postal mail at: AppFolio, Inc., 55 Castilian Drive, Goleta, CA 93117.

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