The Value of Customer Connections: AppFolio Chief Marketing Officer Aimee Miller Shares Her Experience From This Year’s Customer Conference

Last modified on October 19th, 2021

We just wrapped up our ninth annual AppFolio Customer Conference, where we virtually hosted thousands of our customers from all 50 states. Our teams listened, learned, and had fun as we strengthened connections with our customers. Every year we look forward to hosting events like AppFolio Customer Conference to help our customers create space for what matters and maximize their investment in our software. 

This year’s conference focused on themes of growth, leadership, and service. We hosted almost 50 unique sessions from trusted partners, key customers, and industry insiders. We even heard from bestselling author of Atomic Habits, James Clear, and Forbes’ “Most Powerful Women in Sports” and CEO of Exos, Sarah Robb O’Hagan

We value staying close to our customers – learning their challenges, what they seek in their partners, and how they measure success. During the conference, we heard the story of Flock DC, an AppFolio Property Manager customer who – through their partnership with us – has streamlined and automated operations, creating space for their team to focus on community transformation. We are proud to keep innovating and delivering valuable software solutions, so Flock DC and our other customers can have space for what matters. Watch the video below to hear their story.


This year’s conference focused on helping customers make space for three key outcomes: 

  • More Leadership — The most resilient organizations are built around effective leaders, requiring our customers to apply fresh thinking on how to recruit, train, and inspire their teams.
  • More Service – Residents, homeowners, vendors, and investors are seeking self-service, mobile, and modern experiences at scale. By making the most out of our growing and evolving suite of tools and services, our customers can deliver exceptional service to their customers.
  • More Growth – By applying valuable automation, standardization, and innovation through technology, we can create more freedom for our customers to focus on scaling and future-proofing their business. 

Through experiences like AppFolio Customer Conference, we keep a pulse on the ever-changing world around us. Our goal is to provide the market with modern software, education, and inspiration – delivered in creative ways – to help our customers stay at the forefront of the real estate industry’s transformation.

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