Property Management in 2020: How to Creatively Use the Chaos to Come Out Ahead

Last modified on August 14th, 2020

The property management industry has been rapidly disrupted in 2020 in a way no one could have anticipated. However, times of chaos and change tend to open the door for some of the greatest opportunities. We recently hosted a first-of-its-kind virtual event, where real estate leaders and influencers shared unique perspectives on what the future holds for the industry, and provided fresh insights on how to take control and creatively use the chaos to stay ahead of the competition. Here are a few of the learnings:

A Resilient Culture Can Carry Businesses Through Difficult Times

Through uncertain times, the most stable organizations are those with a strong culture at their foundation. Building such a culture doesn’t just happen by accident or through good fortune; it’s an intentional act requiring thoughtful leadership, authenticity, and an ongoing commitment to a shared vision. Listen to Sr. Industry Principal Director of AppFolio, Stacy Holden, in this video to discover how you can build workplace loyalty, while orienting your teams towards growth.


Virtual Tools Are Needed in the New World of Leasing

One of the most hands-on aspects of property management, leasing has been greatly impacted by social distancing requirements in the past year. In order to continue to show units and fill vacancies, many property managers have had to pivot their leasing strategy and adopt virtual technologies. Hear how having an entirely remote leasing flow can help teams work more efficiently, capture new demand, and convert leads into residents faster in this presentation led by Mike Blanchette, Principal Product Manager of AppFolio.


Artificial Intelligence Will Continue to Pave the Way for the Future

From self-driving cars to Amazon’s Alexa, AI technology is starting to have a big impact on the world. However, AI’s impact on the property management space is sometimes less clear. In this video, Andrew Mutz, Chief Technology Officer of Real Estate at AppFolio explains what sort of impact we should expect AI to have on property management in the future.


As the property management industry continues to evolve and adapt, it’s important to stay flexible and open to change. By investing in your company culture and the latest technology solutions, you can not only overcome challenges, but reinvent your business and come out of this disruptive time stronger than ever.

Watch the full version of each of these presentations, and many others, for free by registering for the Changing Shape of Property Management Virtual Summit, available on demand until October 9th.


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