Last modified on August 20th, 2013
By Aimee Miller

Is email marketing a thing of the past?  With the rise of social media such as Facebook and Twitter, and effective email spam filters, it’s easy to dismiss email as ineffective.

Don’t believe it!  Email is still one of the most effective means of communication. Email marketing works…and the numbers back this up. Statistics show that in 2012 email marketing yielded on average over $40 for every $1 invested!

Email marketing is targeted, data driven, and it builds strong, ongoing relationships to clients in a way that other internet marketing does not. For property managers, email communication is one of the best ways to stay in touch with current residents and communicate regularly with new prospects in an effective and direct way.

Email newsletters get information to your residents that would otherwise fall through the cracks. It isn’t just about selling products. You can provide useful tips for residents, supply information about services and amenities, and promote local events that your residents would appreciate.

However, the content has to be engaging.  Stats show that more people read email newsletters when rich content is included. So you can provide vital information to residents as well as get new prospects interested in the unique benefits of your properties.

Email marketing is flexible and targeted. Use it to fill vacated units faster by sending listings, deals, and open houses to just the right group of people. Announce new services and promotions, exhibit attractive pictures of your properties, and get people interested in your brand even before they need a new apartment. By maintaining a constant, active presence through email marketing you can ensure brand visibility.

Just having a website or blog isn’t enough, since it is hard to get visitors to return after an initial view. Email keeps your audience up to date and aware of all the great things you have to offer.  So don’t discount email marketing – it keeps your clients informed and up-to-date.