Last modified on January 7th, 2016
By Stephanie Vernon
We recently hosted an informative webinar with presenter Carey Armstrong of Zillow. Carey gave a timely overview of today’s rental market and some of the trends Zillow is seeing at the local and national level. Though we saw variations in different markets, the overall data points to a promising rental trend for property managers across the country. 90% of our attendees said their market is hot!
Carey covered some best practices for promoting your listings for optimal performance in any market climate. From fine-tuning your leasing flow to simply adding things like square footage to your listings, this webinar was packed with valuable tips that can have a huge impact on your business.
Using current real world data from Zillow, Carey presented eye-opening statistics that show how and where you post your listings is crucial to thriving in your current market.
Some surprising stats from this webinar include:
- When it comes to listings, the more information the better! Example: Just by including square footage, you can increase your contacts by 238%
- The majority of new households forming today are renters
- Disclosing the full address of your listing garners 6X more inquiries
If you missed this presentation or just want a refresher, check out the full recording below and share with your colleagues!
Comments by Stephanie Vernon