Presentation: Top 5 Property Management Software Features You Aren’t Considering, But Should

Published on April 2nd, 2013
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Recently at the NARPM Broker/Owner retreat Brian Deignan, Regional Sales Director for AppFolio, was asked along with other software vendors to present the “Top 5 Features” of their respective software solution. With technology and the property management industry changing at a rapid pace the features NARPM members care about will continue to drastically change… making the decision on a software vendor for the next 10+ years very difficult.

Rather than display the “features of yesterday” this presentation demonstrates the Top 5 Characteristics of AppFolio as a partner and how these elements of our business will help position property managers for the future.

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Aimee was Chief Marketing Officer for AppFolio from 2009-2022. Aimee led the marketing strategy and programs that drives awareness, demand, and customer engagement for AppFolio. Aimee joined the AppFolio team in 2009 as the Vice President of Marketing for AppFolio. Prior to AppFolio, she was the Sr. Director of Field Marketing at Citrix Online (merged with LogMeIn, Inc.), leading the planning and implementation of all corporate demand generation activities for the global sales organization. At Citrix Online, she also served as Director of Key Account Management, where she created the customized marketing and management program for strategic customers. Previously, Aimee also held marketing and product management roles at Digital Island (purchased by Cable and Wireless) throughout the company's high-growth years. Aimee received a B.S. in Psychology from the University of California, Berkeley. She is a California native and enjoys spending time outside in the beautiful Santa Barbara climate.

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