How smart home technology elevates marketing and streamlines leasing
It has been said that marketing and leasing are the lifeblood of property management. After all, effective marketing is what...
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How to set your marketing team up for success
In 2021, when businesses were reevaluating standard operating procedures in light of the shakeup caused by the pandemic, AppFolio worked...
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Optimize Your Leasing Operations With These Data-Backed Solutions
In a previous article, we pointed to data showing that despite leasing agents’ desire to grow their careers, many are...
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From Entry Level to Corner Office: Tips to Help Your Leasing Staff Grow Professionally
There are two types of leasing agents: those who use the flexibility of the role as a way to support...
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Whether the Housing Market is Running Hot or Cooling Down, Resident Retention Should be a Priority. Here’s What You Can Do.
In part one of this series, we discussed the macroeconomic conditions of today and the potential implications for your property...
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BK Management: Space for more big-picture thinking
BK Management originally ran its corporate accounting and property management accounting on two separate platforms. Growing tired of the inefficiency, they switched to AppFolio Property Manager.
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Supply, Interest Rates, and Inflation: What the Current Housing Market Means for Property Management
Housing is as hot a topic as ever. The airwaves are filled with stories of bidding wars for single-family homes,...
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Employee retention according to the data: The do’s and don’ts of company culture.
As a leader of a property management firm, you know that you’re responsible for not just resident and owner satisfaction,...
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Sunbelt Properties: Space for more collaboration
For Sunbelt Properties, managing multifamily properties across 5 different states can be complicated. See why they chose AppFolio to simplify while keeping their processes and metrics consistent.
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Make Empathy a Priority With the Help of Technology
Retention — of both residents and employees — is a key factor in the success of any property management business....
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What You Need to Know About AI and Leasing Operations
Property management relies heavily on the human touch at all phases, from the first introduction to a potential client through...
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It’s Difficult to Prioritize Empathy When Managing At Scale. Here’s What You Can Do.
Property management is typically thought of as the operations that ensure real estate is maintained, both physically and financially. While...
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Why Maintenance Techs and Reliable Vendors are Growing Harder to Find
We speak a lot about the staffing challenges facing the property management industry. A recent NAA survey sponsored by AppFolio...
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A Tale of Two Types of Cities, Part 2: The Flight to the Sun Belt
Welcome to the second half of our two-part series that explores US cities to discover what’s happening on the ground....
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A Tale of Two Types of Cities, Part 1: Exploring Outmigration Trends in Coastal Markets
Change is often slow and subtle. But every so often an event takes place that accelerates existing trends, causing more...
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How Technology Can Transform On-Site Roles From Tedious Jobs to Sought-After Careers
When respondents in a recent NAA survey sponsored by AppFolio were asked to identify their three top challenges in terms...
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New Research Reveals L.A. Renters are the Least Satisfied in the Nation. Here are 4 Ways Property Managers Can Up Their Game.
Earlier in the COVID-19 pandemic, the mainstream narrative had many non-Angelenos believing that the metro would soon be a ghost...
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The pandemic highlighted economic & housing inequality. See how Flock DC is making a difference.
A year ago, the team at AppFolio sat down with Lisa Wise, Chief Flockster of Flock DC, a mission-driven property...
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A New Report from NAA Sponsored by AppFolio Reveals Top Challenges Facing Property Management Industry
From transitioning to remote work to the sudden urgency in adopting technology to carry out everyday operations, the general business...
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AppFolio Wins Best AI-based Solution for Real Estate
Thanks to artificial intelligence, property management is in the early stages of a technological revolution. But you may be wondering...
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