When Your Lead Nurture Runs Itself, Your Team Focuses on the Close.
Watch how Jordan uses AppFolio Realm-X Flows for a fully automated lead nurture flow — from first inquiry to showing-ready — without writing a single follow-up message.
Realm-X Flows lets you define your best process. Then it runs exactly that way, every time, for every lead, around the clock.
Realm-X Flows
Realm-X Flows is a workflow automation engine that standardizes processes, increases efficiency, and guides teams to consistently achieve high performance.
See What Realm-X Flows Can Do
Turn Your Best Process Into an Always-On System
Build your leasing, renewal, collection, or lead nurture workflows directly into Realm-X Flows. Once configured, every new lead moves through your exact process — no team member required to keep it running.
Set Your Cadence, and Let It Run
Define when and how you want prospects contacted. Realm-X Flows fires on your schedule, automatically, until the sequence runs its course or a condition interrupts it. No backlog. No dropped leads.
Visibility Into Every Step and Every Handoff
When a prospect responds, Realm-X Flows flags it and puts your team in position to step in with full context. Everyone who touches the conversation can see exactly where things stand and what's already been said.
A Full Library of Templates — or Start From Scratch
Realm-X Flows includes pre-built templates for lead nurturing, lease renewals, rent collection, unit turns, and more. Use them as-is, customize them to fit your business, or build a flow from scratch. Any process your team runs, Flows can handle.
FAQs
Realm-X Flows is AppFolio's workflow automation engine. It lets you define your business processes — lead nurturing, lease renewals, collections, unit turns, and more — and then run them automatically, consistently, and 24/7. You set the rules; Flows executes them.
Realm-X Flows currently includes pre-built templates for rental applications, rent collection, debt collection, lease renewals, lead nurturing, delinquencies, unit turns, and listing/un-listing units. You can use templates as-is, modify them, or build custom flows to match your specific processes.
Yes. Realm-X Performers — including the Leasing Performer and Maintenance Performer — can be embedded into specific Flows to handle individual workflow steps autonomously. Steps that previously required a team member's attention can be assigned to a Performer to execute under human supervision, including prospect pre-qualification, showing scheduling, and maintenance intake.
No. Realm-X Flows processes any number of leads simultaneously. Every lead gets the same cadence, at the same intervals, with no additional work from your team.
Realm-X Flows is built with interrupt logic. When a prospect responds, an application is submitted, or another defined condition is met, the flow pauses and alerts the right team member to step in. Full conversation context is visible, so whoever picks it up has everything they need.
Customers using Realm-X Flows for lead nurture report a 73% increase in lead-to-showing conversions. Those using it for lease renewals report a 20% average increase in renewal rates. Customers using Flows capabilities overall are seeing an average 2.8% increase in NOI.
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