Strategies, Proof Points, and Technology to Win Long-Term Residents

Modern renters expect more than just 4 walls and a roof. They want convenience, personalization, and connection throughout their rental journey. With over 30% of renters planning to move in the next year, and the fact that nearly 90% of renters consider a property manager’s reputation on review sites to be important when evaluating a new rental, delivering exceptional experiences can be your key to higher retention, more word-of-mouth referrals, and long-term profitability. This guide reveals six ways to elevate the resident experience, backed by data from the 2025 AppFolio Renter Preferences Report.

* Indicates a required field.

The Bottom-Line Impact of Standout Resident Experiences

Boost Retention

Residents who are satisfied with their property management company are 73% more likely to renew their lease.

Generate Referrals

Happy renters become your best marketers — satisfied residents are 530% more likely to recommend their property management company to friends and family looking for new homes.

Enhance Reputation

Nearly 90% of renters consider a property manager’s reputation on review sites to be important when evaluating a new rental, making resident satisfaction a key driver of occupancy.