Introducing Real Estate Performance Management. Learn More.
Book a Free Demo
  • Products
  • Why AppFolio
  • Resources
  • Pricing
  • Login
  • Contact Us
Book a Free Demo

Property management profitability: How to calculate, track, and boost KPIs

Persistent economic challenges have had a major impact on property management profitability. Raising rents and cutting costs may seem like a quick fix, but both can stall long-term growth. Instead, optimize for profitability by looking at six KPIs that can boost your business, and measure them against ProfitCoach’s industry benchmarks.

* Indicates a required field.

By submitting this form, I acknowledge I have reviewed AppFolio's Privacy Notice.

Topics covered in this guide

Spot_Illos_visibility

Measure key KPIs

Calculate six metrics that drive your business.

Spot_Illos_compliance

Get industry benchmarks

See how your business performance compares.

Spot_Illos_strategies

Boost your profitability

Explore best practices for dialing up success.

“By streamlining processes, it’s easy to do more in the same amount of time. We have three property managers meeting with seven to ten new homeowners per week and achieving a 90% conversion rate.”

Jacqui Luberto, Owner
ONE Family Property Services, 235+ units
© 2026 AppFolio, Inc
Privacy Notice (opens in a new tab) Do Not Sell or Share My Personal Information (opens in a new tab)