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2023 AppFolio Property Manager Renter Preferences Report

Stay in tune with what renters want so you can meet and exceed their expectations.

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The dynamics are changing

With over 1,000,000 residential units under construction nationally, half of which are slated to come to market this year, 2023 is shaping up to be a renter's market. Against this backdrop, resident retention is more important than ever.

Spot_Illos_visibility

24% of satisfied renters reported to be actively searching for a new residence

Unsatisfied renters are two times more likely to be actively searching.

Spot_Illos_compliance

82% of satisfied renters are satisfied with the time it takes to complete a maintenance request

On the flipside, just 17% of unsatisfied renters are satisfied with maintenance request time to completion.

Spot_Illos_strategies

50% of renters satisfied with their technology plan on renewing their lease

This is roughly double the renewal rate of renters who are not satisfied with their technology.

Within this report

Introduction

Why you must exceed renter expectations

Renter motivations

Discover why renters chose their current units, learn about their plans to move or stay put in the coming year, and dive into their satisfaction with their current property management.

Leasing

Learn about what impacts a renter's decision to lease, where they prefer to look for apartments, and how can you attract more renters.

Payments

Check out the most common ways of paying rent versus the most preferred ways, explore the importance of other payment services like security deposit alternatives, and learn what you can offer to to exceed expectations.

Maintenance

Explore how satisfied renters are with maintenance, how maintenance affects overall satisfaction, and what you can do to exceed expectations.

Communications

Is your team communicating with residents in a way that meets their expectations? Here’s how you can exceed their expectations.

Technology

Are your residents satisfied with the technology tools you offer them? Check out what renters expect in 2023, so you can exceed their expectations.

Exceed renter expectations with a true technology partner

Offering residents a modern, all-inclusive property management platform is a powerful way to boost resident satisfaction, and satisfaction with property management as a result. Here’s what to look for.

Our Software

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Contact Us

866.648.1536
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