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On Demand | 22 min

Attract and retain residents with new renter insights

Supercharge your resident satisfaction, increase renewal rates, and drive more leases with new insights from the 2023 AppFolio Property Manager Renter Preferences Report.

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Session details

New data reveals that nearly 60% of leases will expire over the next 12 months, and roughly 30% of renters are already searching for a new home. With over 1,000,000 rental units under construction — half of which will open soon — 2023 is shaping up to be a renter's market.

Against this backdrop, attracting and retaining residents is vital. When almost half of renters cite “seeking a better property manager" as a reason to relocate, property management businesses must address residents’ needs.


To learn how, take a deep-dive into key findings from the 2023 AppFolio Property Manager Renter Motivations Report and gain actionable insights for providing standout service that attracts and retains residents.

What you’ll learn:

Educational Session

Speaker:

James Erickson,
Marketing Intelligence Lead, AppFolio Before joining the AppFolio team, James spent almost 10 years covering emerging markets at Forrester Research and working at several startups. Outside of work, James enjoys golf, cooking, and all things outdoors.

Host:

Jenny Domash,
Marketing Programs Specialist, AppFolio With four years at AppFolio, Jenny is a Marketing Strategist and Certified Product Expert. After work, you can spot her hiking in the Santa Barbara mountains and petting other people's dogs.

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