Multifamily community marketing teams and property managers are always looking for ways to save money and engage neighborhood tenants. There’s a way to do both. Some apartment communities across the country have recently turned to Facebook as a way to encourage their renters to get involved in their community.
We partnered with Homes.com and ForRent.com for an informative webinar on a very important topic: Reputation Management. This webinar was packed with valuable tips and resources that property managers can implement now to manage and expand their online reputation. These weren’t just talking points, these were real action items that can have a huge impact on your business.
The primary problems for nascent real estate investors are knowing what to ask and whom to trust during this phase. Small property owners looking for growth or expansion opportunities often start by finding an experienced broker to walk them through the process. While there is nothing wrong with hiring a broker, it’s important to realize […]
Value is a complex concept. Discovering the true value of multifamily housing in a given region – neighborhood, town, state, etc. – involves far more than simply comparing similar properties’ selling prices and revenue streams. Investors and property managers often focus on the hard numbers on their financial statements, comparing revenue to expenses and depreciation rates against […]
Did you know that only 15% of property management professionals are using video tours as part of their leasing process? And websites with video tours have triple the conversion rates…..this means more qualified renters and less wasted time. In this session we will explore the value of video tours and how they will help your business stand out from the crowd. This is a huge opportunity for smart property managers – you won’t want to miss this informative session!
Our CEO, Brian Donahoo, recently chatted with Tom D’Auria of Tech Talk, a Phoenix-based radio program. During the half hour conversation, they discussed the impact of technology and small businesses. We all know that when a small business invests in technology they’re able to stay competitive in the modern market and their profits increase. But we’ve […]
It’s summer. Multifamily property managers are more likely to see kids outdoors – playing tag, enjoying the pool, and generally just hanging out after months of sitting behind a school desk. It’s time to get the bike out of winter storage and find out who has the coolest ride, who can pop the longest wheelie and who can make it up the hill without gasping for air.
Research shows that some tenants are willing to pay more for apartment homes managed by property teams with a focus on environmental responsibility. There are other benefits to targeting the “green crowd” with advertising efforts.
Supply and demand economics dictate price points for residential rental properties – the lower the availability numbers, the higher the base rent. Economics 101 – right? But, supply and demand also pose a few negative challenges for property owners and managers.
We are pleased to announce that AppFolio has been honored with a Bronze Stevie Award in the Customer Service Department of the Year category. The announcement was made at the 12th annual American Business Awards in Chicago.