With the predictions of ongoing demand for rental housing, the increase in new product hitting the market, along with the national occupancy rate at 95% — Is it time to worry or celebrate?
Economists predicted that 2014 would be the year that normalcy returned to the housing market. Although rates would begin to inch higher, confidence would strengthen and people would see this as the end of our struggles; private home sales would start to increase. Things haven’t materialized exactly as experts predicted. Although many parts of the […]
Owners and property managers spend countless hours fine tuning marketing plans and studying research to help them attract qualified tenants. While improving amenities and maintaining a beautiful property are excellent strategies for winning and keeping high-quality tenants, many property owners aren’t aware of the correlation between good health, our environment and multifamily housing.
We partnered with NAA for a fantastic and important webinar titled: : Hire Smart: Why Your Recruiting Process Can Make or Break Your Business. Bill Nye, Senior Vice President, Marketing for RLL, gave the audience valuable tips and best practices for property managers to modernize their recruiting process and attract desirable candidates.
Mobile technology is rapidly becoming a significant medium for real estate marketing. Regardless of the demographic you’re targeting, the majority has some type of mobile device.
In the world of property management, curb appeal is always a major consideration. The way you dress your property has everything to do with the type of resident you attract. You want your first impression to say, “We care about the tiny details because we value your tenancy and do everything we can to make your home comfortable, beautiful and enjoyable”.
We live in a mobile environment. Not a digitally mobile environment, but a physically mobile environment. Companies often lure skilled professionals with temporary contracts furnished with enticing bonuses and travel packages to fill critical worker shortages. These traveling professionals create opportunities for property managers that are hard to ignore – high salaries, generous rent reimbursements and often, corporate contracts.
Efficient property management systems empower leasing staff with easy to use tracking and personalization solutions to follow-up on leads and respond quickly via multiple communication channels. AppFolio Property Management software seamlessly integrates administrative processes with customer touch points from the initial inquiry to occupancy — and throughout the tenancy.
It is estimated the Millennials make up close to 40% of the housing market, and 90% of them are renters! This means big changes and a lot of opportunity for property managers. Investing in the right amenities and marketing strategies is critical to attracting and retaining the newest generation of renters.
One of the key challenges for property managers is effectively managing today’s conditions without losing sight of long-term goals. In the multifamily housing industry, forward thinking managers know that sustaining long-term growth demands management tools and solutions that use accurate demand forecasting methods.