Optimize Rental Leasing with Automation and Smart Workflows
Find out how you can streamline your property leasing processes to optimize conversion rates, improve the resident experience, and grow your bottom line.
The State of the Rental Leasing Market
Between escalating operational costs, rising insurance costs, and stagnant rental income, there are many challenges and opportunities on the horizon for leasing teams. Here’s a pulse on the current state of the market:
The Importance of Efficient Rental Leasing in Property Management
Leasing is the lifeblood of your business. Increasing operational efficiency in leasing is ultimately the biggest lever you can pull to improve profitability for your business. However, unnecessary friction caused by manual processes and disjointed systems can greatly impact your performance. You can relieve this and set your business up for success by optimizing your leasing workflow with leasing automation software and digital tools designed for property managers.
“There are so many efficiencies that are created when you have an optimized leasing workflow. Your team is able to be more efficient with their time and make meaningful relationships with people on a day-to-day basis.”
Why Automation Makes You Efficient
Attracts More Leads
Fills Vacancies Faster
Frees Teams
Ready To Optimize Your Leasing Workflow?
Download this free guide to see how you can attract more high-quality leads and fill vacancies faster by pivoting your strategies.
Get the GuideTechnology's Crucial Role in a Seamless Lead-to-Lease Process
Throughout the leasing journey, from a renter’s first inquiry to their move-in day, there are opportunities for digital solutions to automate the leasing process, remove friction, save time, and provide a better renter experience.
Marketing Vacancies
Vacancy posting tools integrated into your property management software allow you to maintain consistency across third-party listing sites, in addition to your own website, so you can make a great first impression.
Managing Showings
From scheduling showings to answering questions, a conversational AI can provide thoughtful, personable responses to prospective renters 24/7 so leasing agents can prioritize their time to dedicate to serious prospects.
Facilitating Showings
Self-guided, 3D, in-person, and virtual showings, along with access control integrations, bring convenience and flexibility to the renter, creating a seamless experience and increasing the likelihood they will submit an application.
Processing Applications
Online rental applications and digital tenant screening move qualified applicants through the process as quickly as possible, all while empowering your team to make consistent, informed, and unbiased decisions.
Increase Profitability and Occupancy with These Proven Strategies
Prioritize Renewals and the Resident Experience
Resident retention has a major impact on your cash flow and property asset value. However, it’s very dependent on resident satisfaction. Keep your residents happy year-round by staying responsive and using mobile and digital tools that enable self-service and effective communication, such as online payments, maintenance requests, and texting. And when it’s time to renew, offer online lease options to make the process as effortless as possible.
Use Data to Generate Actionable Insights
In order to get the insights you need to maximize your leasing performance, you need to make sure you’re measuring the right metrics. However, manually compiling data from multiple sources is time-consuming and can lead to errors. Having a system that automatically measures key leasing metrics and organizes everything into a single view — from leasing activity to future occupancy — can give you the information you need to make smart decisions.
Stay on Top of Pricing
If your properties are priced too high, you run the risk of losing to the competition. If they are too low, your ROI will suffer. By using a pricing tool that factors in external market conditions, including comparable properties, as well as your internal goals, you can confidently set fair prices for your upcoming vacancies.
Integrate Your Leasing Tools
Using separate systems to respond to incoming leads and manage showings makes it harder for your leasing team to maintain oversight and work efficiently. By integrating your leasing technology with your property management software, you can streamline workflows and free your team to focus on closing leases.
Transform Your Leasing Operations with AppFolio Property Manager
Automate the leasing process, save time, and drive profitability for your business.
Get Started“AppFolio has fundamentally changed the nature of what we do on the front lines and taken a large amount of repetitive work off our team’s plate. As a result, we’re able to drive occupancy and rent rates.”
Chief Operating Officer & Co-Founder, Fairlawn Real Estate