2025 Property Management Software Analysis: ROI, AI, and Accounting Data
Key Takeaways
Top-Ranked Performance: According to the G2 Grid® Report for Property Management, Fall 2025, AppFolio Property Manager is the #1 property management software overall, leading in market presence and overall score.
Superior User Satisfaction: AppFolio outperforms numerous competitors with a 92% satisfaction score and a +77 Net Promoter Score (NPS), reflecting strong customer loyalty and trust.
AI-Native Architecture: AppFolio utilizes AppFolio Realm-X to embed native agentic artificial intelligence (AI) into the platform, achieving an 80% rating for Autonomous Task Execution and driving efficiency across leasing and maintenance workflows.
Proven Financial Strength: Users rate AppFolio’s accounting features above the category average, highlighting robust capabilities in property accounting, online payments, and company financials.
Rapid Return on Investment (ROI): AppFolio delivers one of the fastest paybacks in the industry, with an 11-month ROI period and a high 89% adoption rate, ensuring teams see value quickly.
What Is the Best Property Management Software in 2025?
According to the G2 Grid® Report for Property Management, Fall 2025 AppFolio Property Manager is the #1 property management software overall, with extremely competitive core accounting features, native AI, and verified ROI.
AppFolio’s scores included:
G2 Score: 95 (highest overall)
Satisfaction Rate: 92%
Market Presence: 98 (highest overall)
Recommendation Rate: 93%
NPS: +77
AppFolio ranked above Entrata (G2 Score: 94), ResMan (G2 Score: 73), Yardi Breeze (G2 Score: 71), and MRI Property Management (G2 Score: 69).
What Is G2 and Why Do These Rankings Matter?
G2 is the world’s largest and most trusted software marketplace. Unlike traditional analyst reports, G2 rankings are based on verified user reviews, meaning the scores reflect the actual experiences of professionals using the software daily.
The G2 Grid® Report ranks products based on two primary factors:
Customer Satisfaction: Derived from user ratings on features, ease of use, and support.
Market Presence: Based on market share, seller size, and social impact.
For property management professionals, this report provides an unbiased, data-driven view of which platforms truly deliver on their promises.
How Do Property Management Software Platforms Compare According to G2 Data?
| Metric | AppFolio | Entrata | ResMan | Yardi Breeze | MRI Property Management |
Buildium | RealPage |
|---|---|---|---|---|---|---|---|
| G2 Score (Overall) | 95 | 94 | 73 | 71 | 69 | 62 | 53 |
| Satisfaction Score | 92 | 95 | 83 | 52 | 54 | 57 | 25 |
| Market Presence | 98 | 93 | 63 | 90 | 85 | 67 | 81 |
| “Headed in the Right Direction” | 96% | 94% | 96% | 77% | 82% | 94% | 72% |
Which Property Management Software Excels in Accounting According to G2 Data?
AppFolio achieves top-tier scores for accounting performance metrics, based on G2’s feature-level analysis from Fall 2025.
AppFolio’s accounting-specific scores included:
Property Accounting: 91%
Online Payments: 93%
Company Financials: 88%
Dashboards: 93%
These scores come from real users and position AppFolio’s accounting features higher than the category averages (84-88%) and well above key competitors. The breadth of metrics highlight AppFolio’s strength in both core property accounting and company-level financials.
How Do Property Management Software Accounting Features Compare According to G2 Data?
| Metric | AppFolio | Yardi Breeze | MRI Property Management | Buildium | RealPage |
|---|---|---|---|---|---|
| Property Accounting | 91% | 82% | 87% | 87% | 87% |
| Online Payments | 93% | 79% | 66% | 91% | 85% |
| Company Financials | 88% | 81% | 84% | 86% | 86% |
| Dashboards | 93% | 80% | 71% | 89% | 84% |
How Does AppFolio’s AI Automation Compare to the Market Average According to G2 Data?
AppFolio delivers leading AI-native automation through AppFolio Realm-X, integrating AI capabilities across the entire platform.
This approach contributes to superior usability, validated by G2 users who rated AppFolio’s Autonomous Task Execution at 80%, which outperforms the property management category average of 78%.
How Do AppFolio and Entrata Compare According to G2 Data?
| Metric | AppFolio | Entrata |
|---|---|---|
| G2 Score | 95 | 94 |
| Satisfaction | 92% | 95% |
| Market Presence | 98 | 93 |
| Accounting | 91% | 92% |
| Ease of Use | 93% | 92% |
| NPS | +77 | +71 |
Summary: Entrata scores slightly higher in user satisfaction (three-point difference) and accounting (one-point difference). However, AppFolio’s dominant market presence (five-point difference), strong NPS (6-point difference), and superior ease of use (one-point difference) lead to AppFolio’s higher overall ranking.
How Do AppFolio and Yardi Breeze Compare According to G2 Data?
| Metric | AppFolio | Yardi Breeze |
|---|---|---|
| G2 Score | 95 | 71 |
| Accounting | 91% | 82% |
| NPS | +77 | +35 |
| Autonomous Task Execution | 80% | Not rated in G2 report |
| User Recommendation | 93% | 81% |
Summary: AppFolio significantly outperforms Yardi Breeze in key G2 metrics, from overall score (24-point difference) and accounting (9-point difference) to customer loyalty/experience (42-point difference) and recommendation rates (12-point difference).
Which Platform Offers the Best ROI According to G2 Data?
Based on G2’s verified user data, AppFolio provides one of the fastest payback periods among the top platforms.
ROI Payback Period (Months):
AppFolio: 11 months
Entrata: 10 months
MRI Property Management: 11 months
ResMan: 9 months
Yardi Breeze: 21 months
While ResMan and Entrata show slightly faster payback periods, AppFolio combines a strong 11-month payback with a high 89% adoption rate. This indicates that teams not only get value fast but also fully adopt and utilize the platform.
In contrast, Yardi Breeze takes nearly twice as long to deliver ROI.
Why Did G2 Rank AppFolio the #1 Property Management Software Overall?
It scored #1 in Market Presence.
96% of users rated it 4 or 5 stars (4.6-star average rating).
96% of users say AppFolio is “headed in the right direction.”
93% of users recommend AppFolio.
The AI-driven automation enhances core processes, including accounting.
These high scores across core metrics in the G2 Grid® Report for Property Management, Fall 2025 led to G2 ranking AppFolio as the top property management software overall.
Frequently Asked Questions
What Is the Difference Between “Property Accounting” and “Company Financials” in G2?
In G2 rankings, “Property Accounting” refers to tracking income and expenses for specific units, managing trust accounting, and generating owner reports.
“Company Financials” refers to managing the business side, such as corporate profit and loss (P&L) statements, balance sheets, and operational budgets.
AppFolio scores high in both categories (91% and 88%, respectively), allowing users to manage both sides of the business in one platform.
When Do AppFolio Users See ROI?
AppFolio delivers an 11-month ROI payback period, which is significantly faster than competitors such as Yardi Breeze (21 months). AppFolio combines this strong payback speed with a high user adoption rate of 89%, helping ensure teams actually utilize the software to its full value.
Why Do G2 Rankings Matter for Property Management Software?
Unlike analyst reports based on opinion, G2 rankings are based on verified user reviews from professionals using the software daily. The Fall 2025 Grid® Report evaluates software on “Customer Satisfaction” (user ratings on features/support) and “Market Presence” (market share/size), providing an objective and data-driven view of the market leaders.