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Optimize occupancy with seamless online marketing and leasing software

Maintain a healthy leasing pipeline with AppFolio’s modern marketing tools. Our frictionless prospect and resident experiences help you fill vacancies and keep revenue predictable, all while delighting your customers.

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Your essential marketing and
leasing hub

Industry-leading AI

Free your team to focus on creative marketing, building customer relationships, and delivering great service with time-saving automation.

Seamless conversion

Treat your prospects to an intuitive, frictionless leasing experience, efficiently moving them from lead generation to qualification and – before you know it – move in.

One powerful platform

Spend more time acting on insights and less time interpreting them with a central hub for all your marketing and leasing activities.

Prioritize flexibility and service
with automation-driven
innovations

Lisa, your AI Leasing Assistant

Focus on consistently converting qualified leads into residents using AppFolio’s AI leasing assistant. While Lisa handles routine tasks like data entry and scheduling showings, your team is free to do their best work.

Benefits:

Guarantees a 24/7 rapid response to inquiries
Removes distractions for leasing teams
Creates a more complete and accurate data set
Impresses prospects with unique, helpful answers using natural language

Virtual showings

Easily accommodate your prospects’ needs by scheduling and running live virtual tours within the AppFolio platform. As part of our seamless lead-to-lease process, Virtual Showings allow you to efficiently manage and scale your team’s ability to close deals.

Benefits:

Gives you the flexibility to show units to anyone, anywhere, any time
Easily accommodates prospects who can’t meet in person
No need for staff or prospects to download any new applications

“From guest cards, applications, to closing and signing a lease, the whole cycle of online leasing allows us to be mobile and work wherever we want to work.”

Carina Lyons

Concept Property Management, 1,663 Units

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Thoughtful partnerships, seamless
integrations

Explore Our Integration Partnerships

Tenant screening

Let AppFolio do the legwork, using pre-set leasing criteria to quickly and painlessly screen applicants. This add-on service checks an applicant’s credit score, criminal history, eviction history, and verifies their income and rental history, everything you need to make informed decisions about applicants.

Resources include:

Avoid increased turnover, costly maintenance repairs, and evictions headaches
Easily flag fraudulent information
Embedded into your application process
Standardized screening criteria support compliance with fair housing laws

Leasing metrics dashboard

Generate trustworthy metrics and actionable insights with a single view to answer your most important leasing questions. By continuously pulling clean data from a single system, you can compile reports more easily, saving you time and headaches having to pull data from disparate sources.

Helps you answer:

Which marketing channels offer the best ROI?
Where are we finding traction and where do we need increased focus?
How many converted leads are needed to reach optimal future occupancy?

One powerful platform for all your
marketing and leasing needs

AppFolio Sites

Incorporate the latest marketing innovations and develop a modern website that’s fully integrated with AppFolio Property Manager.

Premium Listing

Syndicate your listings with dozens of the top pay-to-list websites, including featured placement on most sites, and only pay for verified leads.

3D Virtual Tours

Help prospective residents better self-qualify by clicking through 3D tours of units directly on your AppFolio-powered website.

Interactive Property Maps

Provide context on your website for a unit's location relative to amenities, parking, and other wayfinding.

Guest Card Tracking

Automatically capture prospective resident information for easy reporting and view a prioritized inbox to see which guest cards need action.

Self-Guided Tours

Free up your staff's time and fill vacancies faster by allowing prospects to tour vacancies on their own.

Rental Applications

Speed up the leasing process with online applications that can be sent, completed, and submitted from from anywhere, on any device.

Online Leases

Create customized, branded lease/renewal offers and have an applicant quickly and easily e-sign it on the spot on any mobile device.

Renewal Automation

Streamline your renewals by setting a default offer to automatically update lease dates, rent amount, and status upon current lease expiration.

Vacancy Dashboard

Consolidate all your property vacancy posting links and tasks in a real-time dashboard and view the status of your current vacancies in one place.

Vacancy Posting

Generate more leads faster by sharing vacancies to your website and internet listing services with a single click.

Marketing Campaigns

Quickly and easily market multiple identical units at once for multifamily and student housing portfolio types.

Rent By-The-Bed

Market and more effectively manage your student housing properties with separate leases and tenant ledgers by-the-bed rather than the unit as a whole.

Find your fit with our transparent pricing

No hidden fees. No overpaying for features you don’t need. With AppFolio’s transparent pricing plans, you’ll know exactly what you’re paying for and get exactly what you need.

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We want you to win. Discover all the ways AppFolio can help unlock more potential with a free demo today