Industry Insights

Keep up with real estate industry trends, get ahead of the competition, and inspire excellence across your business.
Check out our insights and resources to get started.

Insights for every portfolio

No matter what types of properties you manage, we’ve got you covered. For each property type, you can start finding content fast — start here for a comprehensive guide to the latest market trends and opportunities.

Powering the future of real estate

At AppFolio, we believe that innovation is the key to creating extraordinary outcomes for our customers and their communities. Learn how we’re delivering on that promise.

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Real estate industry topics

Even in the fast-moving world of real estate, some things never change — like providing an excellent customer experience, marketing and managing your business, and pursuing growth opportunities. Check out the latest content on each of our real estate industry topics below.

Prefer to read, listen, or watch? We’ve got something for you.

Whether you love to listen to new podcasts, or you prefer to browse the latest real estate industry research, we’ve got a variety of different types of content. Check out some of the different types of content we offer below to get started:

Research

We regularly survey real estate industry professionals and their customers to surface opportunities for improvement and growth. With a regular pulse of research that’s updated on an annual to bi-annual basis, don’t miss our latest research findings:

2025 AppFolio Property Manager Benchmark Report

As market conditions have changed, property management goals and priorities have adapted as well. See how your peers are shifting their strategies for 2025 and discover actionable steps to position your business for success.

2024 AppFolio Property Manager Renter Preferences Report

Better understand resident expectations, so you can surpass them by providing excellent service and stand out in a competitive rental landscape.

2024 NAA Property Management Industry Pulse: Artificial Intelligence, Sponsored by AppFolio

Discover how artificial intelligence is revolutionizing the property management industry, based on insights from nearly 1,000 industry professionals.

Get the Report

2023 AppFolio Property Manager Hiring and Retention Report

Hiring and retaining top talent is a perpetual challenge in property management. This report will provide you with strategies to improve employee satisfaction to make attracting and retaining top talent easier, resulting in a more efficient and profitable operation.

Get the Report

The State of AI in Property Management

Explore the industry’s current progress towards AI adoption, how the technology is being applied now, and a vision for how it will transform the future of property management.

Get the Report

Sessions

From market trends to technology strategy, our monthly educational sessions offer you the chance to attend a live presentation to learn from the experts, and ask all your burning questions. Can’t join live? Browse our library of session recordings to start learning now.

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Industry Podcasts

The Top Floor

On The Top Floor podcast, we discuss how today's real estate leaders are building resilient company cultures, creating space for their team members to learn and grow, and using technology to create time and space for what matters most.

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Invested

In this audio series, we connect with changemakers in the real estate investment management community to hear what they’re truly invested in. We’ll explore how the investments they make in their portfolio, business, and beyond shape their success.

Listen Now

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