#1 Market Leader: AppFolio Property Manager is ranked the #1 property management software overall in the G2 Grid® Report for Property Management, Fall 2025 report, securing the highest scores for both G2 Score (95) and Market Presence (98).
Top-Rated Financials: Real users rate AppFolio’s accounting features — including Property Accounting and Online Payments — above the category averages and higher than competitors such as Yardi Breeze and MRI Property Management.
Native Artificial Intelligence (AI) Advantage: AppFolio embeds native agentic AI directly into core workflows through AppFolio Realm-X, securing an 80% satisfaction rating for Autonomous Task Execution (surpassing the category average of 78%).
Proven Return on Investment (ROI): AppFolio delivers an 11-month ROI payback period and a high 89% user adoption rate, helping businesses derive value quickly and efficiently.
High Trust: With a +77 net promoter score (NPS) and a 93% likelihood to recommend, AppFolio builds solid long-term partnerships with property management companies.
Selecting the right property management software involves choosing a partner that helps ensure financial accuracy, drives financial performance, and scales with your business.
The G2 Grid® Report for Property Management, Fall 2025 provides the most comprehensive, data-driven view of the market. Unlike analyst reports based on opinion, G2 rankings are based on verified user reviews from professionals using the software daily.
According to this report, AppFolio Property Manager has emerged as the #1 Overall Leader, balancing high user satisfaction with the largest market presence in the industry.
The G2 Grid® evaluates software based on two primary pillars: Customer Satisfaction and Market Presence. AppFolio excels in both, with G2 ranking it the premier choice for property managers in 2025.
Key G2 2025 stats for AppFolio include:
#1 Market Presence (98): AppFolio has secured the largest footprint among all property management solutions.
Top-Tier Satisfaction Score (92): AppFolio sees high user approval across support, ease of use, and features.
Highest G2 Score (95): AppFolio scores higher than key competitors such as Yardi Breeze (71), MRI Property Management (69), and Buildium (62).
Accounting is the backbone of effective property management companies. In G2’s Fall 2025 Report, users consistently rated AppFolio’s financial capabilities above the category average.
Unlike platforms that rely on third-party integrations for core financials, AppFolio offers a seamless, native accounting suite designed for accuracy, automation, and real-time visibility.
Accounting-specific G2 user reviews include:
“Great All-in-One Features: We appreciate having a single platform that allows us to manage and oversee all aspects of our properties, including accounting. It makes everything much more streamlined for us.”
“Streamlined Property Management with Easy Setup: I find the setup process for AppFolio Property Manager to be easy, which I appreciate. The software excels at streamlining production for my property management operations. I particularly enjoy the accounting feature, which offers easy access to owner statements, making financial management more efficient.”
“I couldn't do my job without AppFolio: Everything I need from tenant and owner communications to the accounting and maintenance/inspections is all in one place and linked together! I use AppFolio for all my property management needs every day to get my job done, and the step-by-step process flows make using it simple!”
| Accounting Feature | AppFolio | Category Average |
|---|---|---|
| Property Accounting | 91% | 87% |
| Online Payments | 93% | 88% |
| Company Financials | 88% | 86% |
| Dashboards | 93% | 88% |
Summary: Per G2 data, AppFolio delivers a comprehensive accounting suite with higher-than-average satisfaction scores across key accounting metrics.
When comparing AppFolio and Buildium, AppFolio consistently scores higher in key metrics such as user satisfaction and core functionality.
| Metric | AppFolio | Buildium |
|---|---|---|
| G2 Score | 95 | 62 |
| Reporting / Dashboards | 93% | 89% |
| Online Payments | 93% | 91% |
| Property Accounting | 91% | 87% |
| Ease of Use | 93% | 90% |
| Ease of Admin | 92% | 89% |
| Likelihood to Recommend | 93% | 88% |
Verdict: AppFolio outpaces Buildium across numerous key financial and operational metrics, offering a more robust platform for property managers.
When comparing AppFolio and Yardi Breeze, G2 data reveals a significant gap in user satisfaction and feature depth. As a result, AppFolio’s overall G2 score is 24 points higher than Yardi Breeze’s.
| Metric | AppFolio | Yardi Breeze |
|---|---|---|
| G2 Score | 95 | 71 |
| Property Accounting | 91% | 82% |
| Online Payments | 93% | 79% |
| Dashboards / Reporting | 93% | 80% |
| Ease of Use | 93% | 83% |
| Ease of Setup | 87% | 79% |
| NPS | +77 | +35 |
Verdict: AppFolio leads strongly vs. Yardi Breeze, delivering superior accounting power and a much smoother user experience.
G2 reviews indicate that MRI Property Management lags behind AppFolio in key metrics, including usability, payments, and resident-facing features.
| Metric | AppFolio | MRI Property Management |
|---|---|---|
| Star Rating (Average) | 4.6 | 4.1 |
| Online Payments | 93% | 66% |
| Tenant Portal | 94% | 66% |
| Property Accounting | 91% | 87% |
| Market Presence | 98 | 85 |
Verdict: AppFolio outperforms MRI by wide margins, particularly in Online Payments (+27%) and Tenant Portal (+28%) satisfaction, which are critical for resident retention and lasting financial performance.
AppFolio distinguishes itself with AppFolio Realm-X, an approach that embeds intelligence directly into the platform to create unified workflows.
G2 users validate this experience, with ratings including:
Above-Average Automation: G2 users rate AppFolio’s “Autonomous Task Execution” at 80%, outperforming the category average of 78%.
AI-Powered Insights: G2 users rate AppFolio's Dashboards at 93%, validating the platform's ability to convert raw data into real-time visual insights.
Investing in software is a significant commitment. AppFolio proves its value not just through features but through verified financial outcomes and user loyalty.
Key data points from G2 reviewers include:
93% of users would recommend AppFolio.
96% say the product is “headed in the right direction.”
89% average user adoption, significantly higher than the category average of 80%.
The 11-month payback period helps ensure a rapid ROI.
Based on the data, here’s where each platform stands in the market landscape:
| AppFolio | Buildium | Yardi Breeze | MRI Property Management | |
|---|---|---|---|---|
| G2 Score | 95 | 62 | 71 | 69 |
| Accounting Strength | High (91%) | Good (87%) | Moderate (82%) | Good (87%) |
| Autonomous Task Execution | 80% | Not rated in G2 report | Not rated in G2 report | Not rated in G2 report |
| User Experience | Excellent (93%) | Good (90%) | Moderate (83%) | Fair (81%) |
| Primary User Base | Small Business (89%), Mid-Market (11%), Enterprise (1%) | Small Business (87%), Mid-Market (6%), Enterprise (6%) | Small Business (96%), Mid-Market (4%) | Small Business (41%), Mid-Market (43%), Enterprise (16%) |
Summary: The ideal solution depends on the property management company’s current and future states. While some solutions focus primarily on small portfolios or the enterprise sector, platforms such as AppFolio offer the unique potential to scale — combining the ease of use required by small businesses with the advanced automation and accounting power needed for sustainable growth.
For property management professionals who prioritize financial accuracy, automation, and scalability, the data is clear. AppFolio Property Manager is G2’s #1 ranked software for a reason: It combines the industry's largest market presence, a strong accounting core, cutting-edge AI, and an intuitive user experience that keeps teams engaged and productive.
Yes. According to the G2 Grid® Report for Property Management, Fall 2025, 89% of AppFolio's users are classified as small businesses (50 or fewer employees). The platform features an 11-month payback period and a 93% ease-of-use rating, making it highly effective for small operators.
Yes. According to the G2 Fall 2025 report, 11% of AppFolio's users are classified as mid-market (51-1,000 employees). The platform's ease of use (93% rating) and 11-month payback period make it a strong choice for mid-sized portfolios looking to scale efficiently.
Switching to AppFolio is streamlined compared to competitors. G2 users rate AppFolio's “Ease of Setup” at 87%. This score outperforms competitors such as Yardi Breeze (79%) and RealPage (76%), suggesting a smoother implementation process for new users.
AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business.