AppFolio Performance Platform ranks as the #1 software for leasing in this analysis, delivering a superior 94% Tenant Portal score and the only rated score for Autonomous Task Execution (80%) in the comparison group, according to the G2 Grid® Report for Property Management, Fall 2025.
Yardi Voyager trails in key leasing metrics, scoring 79% for Lease Application Management.
Entrata shows strong performance with a 93% Rental Applications score but falls slightly behind in Ease of Use (92%) compared to AppFolio's 93%.
RealPage shows the lowest scores in the group for Tenant Portal (74%) and Lease Application Management (63%).
Buildium and DoorLoop offer solid leasing tools for smaller portfolios but lack the Autonomous Task Execution ratings found in AppFolio.
Methodology: These rankings consider specific categories from the G2 Grid® Report for Property Management, Fall 2025, which algorithmically ranks products based on verified data from over 3,200 reviews across the category.
To determine the true leaders in leasing, the rankings analyzed the specific features that drive conversion and retention: Rental Applications, Lease Application Management, Vacancy Advertising, and Tenant Portal. Autonomous Task Execution was also included to measure AI-driven workflow automation capabilities that simplify and streamline core leasing workflows.
| Software | Rental Applications Score |
Tenant Portal Score |
Lease Application Management Score |
Vacancy Advertising Score |
Ease of Use Score |
Autonomous Task Execution Score |
|---|---|---|---|---|---|---|
| AppFolio | 92% | 94% | 90% | 90% | 93% | 80% |
| Entrata | 93% | 93% | 94% | 89% | 92% | Not rated in G2 report |
| DoorLoop | 89% | 93% | 92% | 83% | 94% | Not rated in G2 report |
| Buildium | 90% | 90% | 87% | 85% | 90% | Not rated in G2 report |
| Yardi Voyager | 81% | 82% | 79% | 76% | 80% | Not rated in G2 report |
| RealPage | 88% | 74% | 63% | 80% | 81% | Not rated in G2 report |
Summary: In this analysis, AppFolio secures the top spot by combining a superior Tenant Portal experience (94%) with the highest Vacancy Advertising Score (90%) in the group, plus a verified score for Autonomous Task Execution (80%). This AI enablement is critical in ensuring leasing teams can automate follow-ups and qualify leads 24/7.
Additionally, unlike entry-level tools that may maintain high usability scores by offering limited features, AppFolio shows a strong 93% Ease of Use rating while supporting complex, mid-market, and enterprise portfolios.
Modern leasing teams rely on software to automate manual tasks and meet the "instant response" expectations of today's renters. The right platform reduces operational workload by automating follow-ups, speeds up qualification with integrated screening, and boosts conversion rates via mobile-first applications.
To determine the best software solution for leasing, 6 specific data points were analyzed from the G2 Grid® Report for Property Management, Fall 2025. These metrics cover the full leasing lifecycle, from attracting prospects and processing applications to securing renewals.
Vacancy Advertising: This score measures how effectively each software gets open units in front of prospective renters. It is a critical capability for maximizing visibility, driving lead volume, and maintaining high occupancy rates.
Rental Applications: This evaluates the fluidity of the click-to-lease journey, specifically how well the software facilitates the conversion of leads into applicants through mobile-friendly and efficient application portals.
Lease Application Management: This assesses the internal efficiency of processing applications. High scores here indicate streamlined workflows for leasing agents, allowing them to screen, approve, and convert applicants faster with less manual paperwork.
Tenant Portal: Because leasing extends to retention, the quality of the resident experience was also evaluated. A strong tenant portal is essential for facilitating easy renewals, allowing for digital lease signing, and maximizing customer lifetime value.
Autonomous Task Execution: This reviews the presence of AI and automation capabilities that streamline core leasing activities — such as responding to inquiries and scheduling tours 24/7 — to free up leasing teams for higher-value work.
AppFolio stands out as the premier choice for modern leasing teams by combining high-performance leasing tools with native AI. With a 90% Vacancy Advertising score and a 92% Rental Applications score, it ensures property managers can attract and process leads quickly and efficiently.
AppFolio is also the only platform in this comparison with a rated score for Autonomous Task Execution (80%). This score reflects the ability of AppFolio's AI Leasing Agents to autonomously respond to guest cards, answer prospect questions, and schedule showings 24/7 without intervention.
Finally, unlike disjointed systems that fragment the leasing journey, AppFolio offers a 94% rated Tenant Portal, ensuring that the seamless digital experience continues from the applicant stage all the way through resident designation.
Pros — Per the G2 Grid® Report for Property Management, Fall 2025 categories considered in this analysis:
Top-Tier Marketing: Achieved a 90% Vacancy Advertising score, ensuring maximum exposure for empty units.
Automated Leasing: The only platform in this analysis with a verified 80% Autonomous Task Execution score, proving its ability to handle repetitive leasing tasks via AI.
Frictionless Applications: A 92% Rental Applications score combined with mobile-first design helps minimize drop-off rates during the screening process.
Cons:
Not Ideal for Hobbyist Operators: The robust suite of AI leasing tools and marketing integrations is designed for professional portfolios, which may be more than strictly necessary for landlords with <50 units.
Quote:
"I have been using AppFolio Property Manager for 4 years, primarily for leasing purposes. One of the features I truly appreciate is how it facilitates communication with tenants and prospects, making this aspect of property management significantly smoother. The software's intuitive nature stands out; it is very easy to navigate, which enhances user experience and efficiency. Additionally, AppFolio Property Manager loads quickly, ensuring that tasks are not delayed by slow system performance. The system is not only easy to navigate but also simple to understand, which greatly benefits both new and seasoned users alike. I also appreciated the seamless initial setup of the software, making the transition process straightforward and hassle-free. This ease of use and effective functionality reveals why I would rate my likelihood to recommend AppFolio Property Manager at a 10." — G2 reviewer
Learn more:
Pros — Per the G2 Grid® Report for Property Management, Fall 2025 categories considered in this analysis:
Usability: Scored 80% for Ease of Use, suggesting reasonable core functionality.
Cons — Per the G2 Grid® Report for Property Management, Fall 2025 categories considered in this analysis:
Leasing Applications: Scored lower than leaders for Lease Application Management (79%), suggesting agents may face more manual work when processing files.
Marketing: Received a 76% score for Vacancy Advertising, the lowest in this group, which could hinder teams trying to fill units quickly in a competitive market.
Resident Friction: Its Tenant Portal received a score of 82%, trailing leader AppFolio by 12 points, potentially affecting lease renewal rates.
Quote:
“Yardi did not incorporate other tools needed for leasing such as the leases themselves!” — G2 reviewer
Pros — Per the G2 Grid® Report for Property Management, Fall 2025 categories considered in this analysis:
Leasing Activities: Received high scores for Rental Applications (93%) and Lease Application Management (94%), making it a strong contender for purely leasing-focused operations.
Cons — Per the G2 Grid® Report for Property Management, Fall 2025 categories considered in this analysis:
Reach: While strong, its Vacancy Advertising score (89%) sits below AppFolio's 90%.
Usability: Scored 92% for Ease of Use, trailing AppFolio (93%).
AI: Unlike AppFolio, Entrata was not rated for Autonomous Task Execution in the G2 report, potentially raising questions about automated leasing workflows.
Quote:
“Changing to Entrata was not fun at first. Despite having specific settings applied over and over we still had many issues with the auto-generation of leases. Slowing down and ultimately hurting my leasing numbers.” — G2 reviewer
Pros — Per the G2 Grid® Report for Property Management, Fall 2025 categories considered in this analysis:
Rental Applications: Achieved relatively high marks for Rental Applications (88%).
Cons — Per the G2 Grid® Report for Property Management, Fall 2025 categories considered in this analysis:
Lease Applications: Received the lowest score in the group for Lease Application Management (63%), indicating potential friction when trying to move a prospect to a resident.
Portal: Its Tenant Portal scored 74%, which could potentially impact resident satisfaction after move-in.
Quote:
“The website runs difficultly on some internet browsers. Lots of options are not available for leasing agents to see, like credit info or background history.” — G2 reviewer
Pros — Per the G2 Grid® Report for Property Management, Fall 2025 categories considered in this analysis:
Applications: A solid choice for smaller residential portfolios with a 90% Rental Applications score.
Usability: Rated 90% for Ease of Use, just three points below AppFolio’s score, suggesting relatively smooth implementation and adoption.
Cons — Per the G2 Grid® Report for Property Management, Fall 2025 categories considered in this analysis:
Marketing: Scored 85% for Vacancy Advertising, five points lower than AppFolio, which may result in longer vacancy cycles.
Lease Management: Scored 87% for Lease Application Management, which could signal an outsized amount of work for internal teams.
AI: Lacks the rated Autonomous Task Execution capabilities found in AppFolio, meaning agents likely handle more manual follow-ups.
Quote:
“I am concerned about errors occurring in certain screenings when using Buildium. This could potentially lead to issues in the leasing process or incorrect assessments during background checks, which are crucial for resident onboarding.” — G2 reviewer
Pros — Per the G2 Grid® Report for Property Management, Fall 2025 categories considered in this analysis:
Portal: Scores highly for Tenant Portal (93%), providing ease and accessibility for residents.
Usability: Received the highest score in this group for Ease of Use (94%), suggesting a smooth process, particularly for small operators.
Cons — Per the G2 Grid® Report for Property Management, Fall 2025 categories considered in this analysis:
Marketing: Scored lower for Vacancy Advertising (83%) compared to AppFolio's 90%, potentially limiting lead generation reach.
Scalability: Primarily serves small businesses (97% of users), which may limit utility for growing leasing teams.
Quote:
“I wish there were customizable templates for lease agreements or renewals.” — G2 reviewer
Implementing AI-driven leasing tools allows property managers to respond to inquiries instantly 24/7, helping ensure no lead is lost while freeing up leasing agents to focus on higher-value work.
Actionable Tips:
Deploy AI Leasing Agents: Utilize AI agents such as AppFolio’s Realm-X Leasing Performer to handle incoming calls and texts around the clock, answering questions and booking tours without human intervention.
Automate Instant Qualification: Let the AI handle the details by confirming prospects meet your standards after they book a tour. Instead of auto-rejecting, the AI will share your pre-qualifications with the prospect and alerts your team if a prospect communicates different credentials or is outside your criteria, giving you the final say on the appointment without the manual back-and-forth.
Enable Smart Tour Scheduling: Allow prospective residents to view real-time availability and self-schedule tours with help from the AI agent, reducing the back-and-forth of manual scheduling.
Standardize Automated Follow-Ups: Configure the AI to automatically follow up with leads who haven't applied after a tour, keeping the property top-of-mind and nudging them toward conversion.
A fully optimized mobile renter journey removes friction by allowing prospects to complete every step — from discovery to move-in — directly from their smartphone, significantly boosting conversion rates.
Optimization Strategies:
Mobile-First Application Portals: Ensure rental applications are natively responsive on mobile devices, allowing applicants to easily upload photos of IDs and pay application fees without needing a desktop computer.
Integrated Instant Screening: Embed screening tools like FolioScreen™ directly into the mobile application flow to provide instant credit and background checks, speeding up approvals.
100% Digital Lease Execution: Use built-in e-signature capabilities to let approved residents review and sign their lease agreements securely from their phone immediately upon approval.
SMS and In-App Communication: Shift communication to text and mobile app notifications for status updates, as these channels have significantly higher open and response rates than traditional email.
Effective retention strategies leverage automation to engage residents proactively well before their lease expires, using data to present personalized renewal offers that reduce turnover costs.
Retention Tactics:
Automated Renewal Workflows: Trigger automated renewal offers 60-90 days before lease expiration, giving residents ample time to consider their options and reducing last-minute move-out notices.
Data-Driven Pricing Offers: Use market data and internal performance metrics to generate optimal renewal rate offers that balance revenue growth with the cost of vacancy.
Frictionless One-Click Renewals: Simplify the acceptance process by allowing residents to sign their renewal lease with a single click from their resident portal or mobile app.
Lifecycle Sentiment Tracking: Automate check-ins and satisfaction surveys at key milestones (e.g., halfway through the lease) to identify and resolve dissatisfaction before the renewal period begins.
Third-party review platforms consistently recognize AppFolio for its market leadership and usability:
G2 2025: AppFolio named a Leader in property management; scored in the top tier of the Leaders quadrant.
Capterra, Software Advice, GetApp: Overall score of 4.5/5 across platforms.
Software Advice 2025 FrontRunner.
Top-rated in four Capterra Shortlist reports.
GetApp Category Leader in property and lease management.
Below are a few AppFolio customer reviews from G2:
#1 Ranking: Consistently ranked #1 by peers across multiple review sites.
Proven AI: The only software in this comparison with a rated G2 score for Autonomous Task Execution (80%).
Unified Workflows: High scores for Rental Applications (92%) and Lease Application Management (90%), proving it handles the entire lifecycle.
Superior Experience: A 94% Tenant Portal score, ensuring residents are happy from day one.
Key features include mobile-optimized rental applications, integrated resident screening, e-signature lease execution, and a user-friendly resident portal for payments and communication.
AI automates repetitive tasks like responding to guest cards, scheduling tours, and sending follow-up emails. This ensures 24/7 responsiveness and frees up agents to focus on higher-value work.
Yes. Leading platforms use bank-grade security for data storage and built-in screening tools to verify applicant identities instantly, reducing fraud risk.
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