In the fast-paced real estate industry, efficient and accurate accounting is crucial for property management companies. This article features insights from two AppFolio Stack™ Solution Partners, Proper AI and Eng Flanders Group, on streamlining accounting workflows using technology.
(Disclaimer: This article contains helpful information but is not providing legal advice.)
We asked Proper AI to detail common complexities and challenges businesses face in accounting:
Overdue Bookkeeping and Limited Accounting Technologies
Main Issues Reported: Overdue bookkeeping ("back books") and insufficient accounting software are the top challenges.
Common Pains: Lack of accounting/software expertise, difficulty staying current with industry trends, hindrances to growth, high volumes, and slim profit margins.
Proper AI notes that 50% of their clients come to them with back books.
Maintaining Accounting Processes at Scale
Mixed Portfolios: Diverse revenue streams, complex expense structures, lease variability, and valuation make mixed portfolios challenging.
Growth Complications: Complexity increases with unit count, requiring skilled talent to manage larger volumes of financial data.
Advanced Reporting: As companies scale and engage investment banks/hedge funds, the need for advanced reports becomes critical, often requiring more accounting sophistication than smaller companies possess.
To solve these complexities, experts suggest two key components: a specialized partner and solid technology.
Proper AI acts as a strategic growth partner by:
Offloading accounting to a dedicated team of specialists.
Utilizing proprietary automation to standardize tasks and enhance efficiency.
Streamlining operations from basic accounting to intricate financial reporting.
Specializing in mixed-use, residential, multifamily, student housing, and HOA properties.
Proper AI helps businesses free up teams from tedious data entry and gain a better financial picture.
Accounting technology built for property management can improve accuracy and reduce errors:
Audit Readiness: Good software includes controls that ensure data integrity and minimize out-of-compliance entries.
Validation: Enables running internal reports to validate compliance and external reports to easily provide information in the format required by an auditor.
What to Look for in Property Management Accounting Technology
Eng Flanders Group shares insights on selecting the right software:
| Feature | Benefit |
|---|---|
| Integration | Must be built into your property management software to eliminate redundancy, ensure accuracy, and maintain efficiency. |
| Continuous Development | Software must be continuously developed and updated to keep up with accounting standards and practices and stay competitive/compliant. |
| Ease of Use | Simplifies change management when transitioning from legacy software. |
| Hiring & Efficiency | Easier to attract and onboard new employees; hiring managers can focus on accounting qualifications over past software experience. Users complete tasks faster, making the company more productive. |
AppFolio customers can work with a network of trusted Solution Partners for specialized solutions and support:
Eng Flanders Group (Outsourced Accounting & Consulting)
Provides outsourced accounting services for the entire accounting cycle or specific processes.
Offers a full-service consulting team specializing in software implementation and onboarding.
Provides remote training, assistance with onboarding new properties/portfolios, troubleshooting data/accounting issues, and financial reviews.
Proper AI (Efficiency & Profitability)
Manages the books while clients focus on scaling their unit counts.
Combines dedicated teams of AppFolio-savvy accountants with automation specifically for AppFolio.
Clients spend 30% less on accounting and gain peace of mind to focus on core business and growth.
To uncover our full list of partners, visit our website.
Property management accounting demands precision and the right tools. Technology, with the help of Solution Partners like Proper AI and Eng Flanders Group, is a game-changer for:
Automating routine tasks
Providing real-time financial data
Enhancing efficiency and accuracy
Content Marketing Manager, AppFolio
As a Content Marketing Manager at AppFolio, Brittany is passionate about empowering real estate professionals with engaging and insightful content. She orchestrates the editorial calendar and content production, ensuring every piece delivers value. Drawing on over 12 years of content marketing expertise and a strong creative writing background, Brittany is driven to provide the essential resources that propel the industry to thrive and succeed.