Task efficiency only takes you so far. The AppFolio Performance Platform shifts your focus from managing output to delivering better outcomes for residents, investors, and teams.
At this year’s NAA Apartmentalize, we showcased agentic workflows powered by AppFolio Realm-X Performers; Resident Onboarding Lift, a new way to deliver value through resident services and support experiences during the move-in moment; and our growing AppFolio Stack™ partner ecosystem to help you gain one unified experience that connects property and investment management operations across your portfolio. Because AI is built into our foundation rather than added as an afterthought, the system handles routine tasks, giving you more time for the work that requires a human touch.
Keep reading to learn what we delivered in Q2 in the areas of marketing and leasing, maintenance and efficiency, AI, owners and investors, and affordable housing.
Renter expectations are rising, and leasing teams are feeling it across every channel. Speed matters, but heavier lead volume makes it harder to answer every inquiry in the moment. The AppFolio Realm-X Leasing Performer was built for this reality.
The Leasing Performer is an intelligent AI agent that can take over lead management and respond to email, text, and now answer the phone, transparently operating in Leasing CRM so it can be monitored in real-time. The Performer picks up every prospect phone call, even-after hours, answers renter questions and schedules showings by phone in multiple languages, increasing showings booked by an average of 35%.
The Leasing Performer creates a unified leasing experience where an AI agent operates self-sufficiently, responding instantly across email, text, and now picking up the phone. It records all prospect interactions in Leasing CRM, making it easy to monitor and manage. It responds instantly across email, text, and now phone. The Performer answers renter questions and schedules showings by phone in multiple languages, helping your team keep more conversations moving without picking up every call.
Because it’s built into the AppFolio Performance Platform, the Leasing Performer works 24/7 from the portfolio data your team already uses. It records conversation details, preserves context, and keeps lead activity connected in the guest card, so your team doesn’t have to piece together what happened later.
As self-guided tours become an increasingly important way to meet renter demand, leasing teams need a secure, confident way to grant access to a property. ID Verification for Showings brings AI-powered fraud detection directly into the AppFolio leasing workflow. It requires prospects to complete identity verification before showing access is granted, stopping unverified prospects before they make it too far into the process.
The system uses AI-powered fraud detection, document verification, and selfie matching to confirm identity upfront. This means your teams can reduce manual coordination, offer showing options more efficiently, and stay focused on guiding qualified renters toward the next step. By connecting verification, scheduling, and leasing workflows in one place, AppFolio helps teams lower fraud risk, expand access with confidence, and keep leasing momentum strong.
Maintenance teams are under more pressure than ever. Operating costs remain high, repairs are hard to predict, and resident retention still depends on fast, high-quality service. A small issue, like an overflowing toilet, tripped breaker or stuck disposal, can become expensive quickly when teams don’t have a way to intervene before a dispatch is needed.
Your intelligent AI maintenance coordinator, the AppFolio Realm-X Maintenance Performer offers residents step-by-step guidance via text and chat, instructing residents on how to resolve urgent but manageable issues on their own. It can walk them through actions such as shutting off water, resetting a smoke detector, or fixing the garbage disposal with clear instructions that mirror the first troubleshooting steps a technician might recommend. It can deflect over 25% of unnecessary work orders, saving you hundreds dollars per trip.
Human teammates can monitor its activity in the unified inbox in the work order itself, ensuring it’s operating accurately and providing the assistance. The outcome: a maintenance workflow that helps prevent damage before it starts, reduces unnecessary trips, and gives residents faster support in the moments that matter.
You have more data than ever before, but turning those numbers into action across a portfolio is slow, fragmented, and manual. The AppFolio Realm-X Assistant has evolved from a task-based helper into an expert agentic AI copilot fully embedded in your business. It reasons, plans, and executes complex workflows to move you forward.
Deep Data Analysis and Synthesis: Compress hours of manual gathering into a single prompt to uncover the exact reason behind your numbers.
Intelligent Strategic Planning: Simply state a goal and receive suggested actions and recommended next steps to achieve your target outcome.
Guided Execution With Confidence: Trigger the Assistant to orchestrate work directly from your chat interface, operating self-sufficiently under human monitoring and supervision.
These advanced updates are currently in beta and available exclusively to AppFolio Plus and Max customers. If you would like to sign up, click here.
Timing matters most when work needs to happen later. Until now, actions taken by the Realm-X Assistant, such as sending emails, creating tasks, or updating records, were executed immediately upon request. When a follow-up was needed on a specific day or a record needed to be updated after a key date, that timing still depended on someone remembering to come back and finish the task.
The Realm-X Assistant Scheduled Actions gives teams more control over when work happens. When executing an action in Assistant, a “schedule for later” section now lets users choose the date and time the action should run. From there, the Assistant creates a workflow run that executes the action at the selected time, operating self-sufficiently under human monitoring and supervision.
The result is a more flexible way to manage time-sensitive work directly from the chat interface. Teams can plan ahead, reduce manual follow-up, and keep routine actions moving without relying on a mental checklist. Scheduled actions can also be viewed and canceled directly from the workflow run detail page, so future work stays visible and manageable. The feature is available exclusively to AppFolio Plus and Max customers.
AppFolio Realm-X, connected with Anthropic's Claude, sets a new standard for real estate performance management by extending your platform directly into the tools you already rely on. Move beyond simple data retrieval and use Claude to dive deep into portfolio analysis, combine internal metrics with external market research, and trigger complex operational workflows that run directly in AppFolio.
Rather than a traditional industry approach that simply exposes API endpoints or surfaces raw data, this integration establishes a true agent-to-agent connection. Claude communicates directly with AppFolio Realm-X, pairing Claude's high-reasoning capabilities with AppFolio's deep real estate domain logic, operational context, and built-in workflows to handle multi-step processes from prompt to completion.
Built on an architecture of native governance, every action initiated through the connector inherits your existing platform guardrails and user permissions. Your data stays protected, and your team stays in control with explicit human confirmation required before any changes are made — giving you the ultimate flexibility to work where you want without sacrificing secure access to AppFolio. You can learn more about the AppFolio Realm-X Connector for Claude here.
Quality communication with residents is one of the most powerful drivers of retention. In fact, when renters are satisfied with their property managers communication, they’re 44% more likely to renew and 3 times more likely to recommend your property. Today’s residents expect on-demand service and immediate answers even beyond office hours. In order to meet these demands, you shouldn’t have to spend your entire day answering repetitive questions.
Deliver an always-on support experience from move-in through renewal with the AppFolio Realm-X Resident Messenger Performer. Using your existing content, policies, and real-time data, it automatically handles resident questions on demand directly within FolioSpace. When it doesn’t have the answer, the Performer brings your team in with full context so you can focus on the moments that matter most.
And the impact is immediate. Beta customers have seen one-third of resident inquiries resolved without requiring property management interaction. With the Resident Messenger Performer, your team can spend more time on the work that makes a difference, while residents feel heard and supported, and day-to-day communication runs more efficiently.
Missing coverage information is more than an administrative headache. It’s a trust-eroding moment. When owner insurance details are outdated or hard to find, your team wastes valuable time chasing paperwork across inboxes and spreadsheets.
Owner Insurance Tracking gives you a single place in AppFolio to record, track, and request owner insurance information. It makes it effortless to stay on top of renewals, expirations, and compliance-related follow-up before they become emergencies.
Affordable housing leasing is more complex than standard application flows are built to support. When guest cards, waitlists, applications, verification forms, certifications, and move-ins are managed across disconnected systems, the path from prospect to resident slows down.
The new online leasing experience built for affordable housing in AppFolio brings that process into one connected flow. From first contact to move-in, everything moves through one unified applicant record. Data carries forward from guest card to waitlist to rental application and move-in, which removes the need for double entry and gives your team more control over how leasing works for specific programs.
Customizable online rental applications let you build an application experience that fits your properties, helping you generate required certifications more easily. Instead of rekeying information or chasing the next handoff, your team can track and monitor prospects and residents across the portfolio with clearer visibility.
The Realm-X Leasing Performer now answers calls and schedules showings instantly in multiple languages.
ID Verification uses AI to confirm identity before self-guided showings, lowering fraud risk.
The Realm-X Maintenance Performer AI Self-Guided Help intervenes on manageable maintenance issues via text/chat to prevent damage and reduce service calls.
The Realm-X Assistant is now an expert AI copilot for deep data analysis
Scheduled Actions within the Realm-X Assistant allow teams to plan and automate time-sensitive work directly from the chat interface.
The Resident Messenger Performer provides always-on resident support and automatically resolves many inquiries.
Owner Insurance Tracking centralizes records to manage renewals and compliance proactively.
A new unified, affordable housing online leasing experience streamlines the complex affordable housing application process.
Sr. Marketing Content Specialist
A PG County, Maryland-native, Rae has spent the past decade mastering the art of marketing and storytelling with a passion for crafting content that truly connects. In her four years with AppFolio, she’s been the creative force behind crafting engaging stories and content that spotlight AppFolio’s products and services. Outside of the office, she loves adventuring with her dog, Monroe, finding zen on her yoga mat, and making memories with friends and family.