Finding a True Partner
in AppFolio Property Manager

YEAR ESTABLISHED

1979

UNITS

9,000+

Company

GSF Properties, Inc.
Fresno, CA

Portfolio Type

Multifamily Residential

Previous Solution

Paper Ledger System

A Bit of Backstory

Dan McCoy, executive vice president of operations for GSF Properties, Inc., shares how AppFolio Property Manager makes GSF a more streamlined company. From everyday bookkeeping tasks to going paperless to engaging with residents, Dan has visibility into all business operations within AppFolio. Their customers have more confidence than ever in GSF and consistently receive better customer service. Now, with AppFolio, GSF is ready to take on new properties, increase profitability and grow their business even more.

 

Why AppFolio?

More than seven years ago, prior to switching to AppFolio, GSF Properties, Inc. was running their business on a paper ledger system. They knew that in order to grow and manage their portfolio successfully, they would need to move towards a comprehensive property management software solution.

The transition from their old systems to AppFolio was a daunting task for GSF, with a majority of their offices running without any computers or online tools. Despite being an “intense emotional event,” the strong relationship that GSF built with AppFolio’s implementation and services team made the transition a smooth one, and everyone was very excited for the new possibilities AppFolio provided their company.

Interview with Dan

Dan McCoy shares the benefits of his partnership with AppFolio Property Manager and how GSF Properties, Inc. has revolutionized their business for the modern age with innovative technology and a comprehensive software solution.

How has AppFolio allowed you to grow and change your business?

Appfolio has opened our business to the modern day, allowed us to streamline processes, gain efficiencies and set up our company for future success.

Growing our company has become much easier with the tools and solutions provided by AppFolio Property Manager. When we add a new property, it's as simple as creating it and uploading all of the information. Taking on new properties is now a standardized, easy process.

AppFolio’s tools and technology have prepared us for future growth, both in acquiring new units and providing an excellent experience for all of our customers.

quote

"Appfolio has opened our business to the modern day, allowed us to streamline processes, gain efficiencies and set up our company for future success."

Dan McCoy
Executive Vice President of Operations

How have your relationships with your customers improved?

With better technology, we can provide a streamlined process for our customers, focusing on customer service rather than on daily business tasks. Our customers have more confidence in our business because they trust AppFolio’s technology. We can easily communicate with customers, both renters and owners. Even while I am on the go, I can send information and reports directly to our owners instantly from my phone.

GSF Properties, Inc. Case Study

Now we can really engage with our residents. We’re making sure we’re always providing excellent service, and working with our residents to give them the best experience that we can.

We’ve focused on culture and customer service with the extra time that we’ve saved with AppFolio. Because we’re not as targeted on all the little processes that take up time and wear us down, we can really center on making our company better at what it's supposed to do, which is focusing our customers and our clients to make their experiences better.

quote

"I feel like we have a partnership with AppFolio; the way they are always building and developing is very customer focused, it allows us to grow together."

Dan McCoy
Executive Vice President of Operations

Tell us about your experience with our Support and Services teams? Would you recommend AppFolio?

I’ve had a great experience with AppFolio’s services and support teams. I feel like we have a partnership with AppFolio; the way they are always building and developing is very customer focused, it allows us to grow together. The growth of our business has been very much in step with the way AppFolio has grown and changed.

AppFolio has definitely been comprehensive for us. On the management side, especially at our properties, our managers can now do everything in one place. It’s amazing how quickly AppFolio develops new features and functionality within the software.

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