Advanced Management Company: Space for More Results

A Vision of Excellence

Danielle Holloway McCarthy’s journey into property management began with loyalty to her father, who co-founded Advanced Management Company (AMC) in 1982. What started as a commitment to carrying forward her father’s vision quickly grew into a passion of her own, fueled by the drive to perform at the highest level.  

Today, as President of AMC, Danielle leads a vertically integrated company overseeing 12,000+ units across Southern California. With an in-house investment management and construction arm, AMC brings alignment and precision to every stage of the asset lifecycle. Leading a team of 550, Danielle is most passionate about creating positive change for both employees and residents. “We’re constantly evolving, constantly innovating, and striving to be the best,” she says. “We’re driven for excellence, and ‘good enough’ isn’t something we say. We push ourselves to be the best at everything we do.”

But even with a strong drive for excellence, AMC realized their previous property management solution wasn’t keeping pace. To perform at the level they envisioned, AMC knew it was time to find a new solution.

When Achieving Real Performance Demands a Better Solution

At AMC, nothing matters more than the resident experience. In fact, they don’t use the word “resident” to describe those who call their properties home and instead call them VIPs. Their philosophy is simple: everyone deserves an exceptional experience from the moment they apply to the day they move out. That commitment to service is what pushed AMC to take a closer look at their technology.

From clunky application and screening processes to limited communication tools, AMC was unable to deliver the seamless experiences they envisioned for their VIPs or provide the kind of insights their executive team needed. For a company built on performance, the gap was too wide to ignore.

The decision was clear: it was time to take the leap and find a solution that could match their vision. The pivotal moment came at the NAA’s Apartmentalize conference, where Danielle and her team began evaluating new providers.

“AMC has always believed in innovation and in having strong technology as the foundation of everything we do. We’re always looking for the latest tools to support our teams and set them up for success. When we began our search, AppFolio was the perfect solution because it satisfied so many of our needs, from mobile capabilities to having a centralized system with everything in one place.”

Customer-Obsessed From Day One

Switching to a new platform could have easily disrupted day-to-day operations, but instead, the transition reinforced AMC’s belief that they had found the right partner in AppFolio.

From the start, AMC felt the difference in AppFolio’s approach: 


“One of the reasons we gravitated toward AppFolio during the sales process was their claim of being customer-obsessed. And that wasn’t just a sales pitch — we feel it even more now today than we did in the boardroom.”

That customer-first commitment carried through during implementation, as AMC’s team was guided every step of the way with a level of care and organization that gave them confidence:

“The implementation process was very well-thought-out. AppFolio made us feel very comfortable; they were so well organized, kept us on track, and honestly babysat us when we needed it. They understood that we were still running our operations, so they took the lead on set-up while we focused on our day-to-day.”