How one company boosted efficiency & created a better customer experience using a single solution

Prior to using AppFolio, Parks & Weisberg had to use numerous systems and tools to manage different property types within their portfolio. In addition, these solutions were limited in their functionality and not easy to use. This led to inefficiencies, wasted time, and communication breakdowns. As Jessica recalls:
“We've always been focused on having a diverse portfolio, and AppFolio has made it so much easier because before we were working with a bunch of different systems.”
Having worked on other software solutions prior to coming to Parks & Weisberg, Mika also experienced difficulties working on their previous system:
“I started working here when we were on PropertyBoss... it was hard for me to adapt to it and lacking in its capabilities. When we were evaluating other options on the market, I was so excited and impressed with AppFolio. I really liked what they had to offer. So, that's why we decided to go with AppFolio.”

After transitioning to AppFolio, Parks & Weisberg noticed a difference in how they were able to streamline their processes, get more work done, and boost efficiency almost immediately. As Jessica mentions:
“The biggest benefit of running all of our property types in one system is the increased efficiency. We can see a clearer picture of what is going on because our records for HOA, rental properties, tenants, vendors, and investors are all in one spot. AppFolio maps everything together. We can go from owner pages to property pages without delay. It makes a world of difference in how much work we can accomplish.”

From onboarding and beyond, AppFolio has been there for the team at Parks & Weisberg since day one. They feel like they have a true partnership that is rooted in trust and open lines of communication. Here’s Mika’s experience in her own words:
“With AppFolio, it's not about just getting someone to answer the phone, it’s about having the same person answer the phone every time, who knows what you've gone through before and who genuinely reaches out to you consistently to get feedback. They’re not just there when you have a problem, they're actively searching for problems. They're like, ‘tell me what's going on, let's check in — I want your feedback, I want to know what you want from us.’ It's something that really sets AppFolio apart because they genuinely want you to have the most productive, efficient, and all around great experience that you can.”

As the world and real estate market changed due to the pandemic, Parks & Weisberg had to quickly pivot to be able to keep their operations running smoothly and continue to serve their customers. Throughout the uncertainty, AppFolio has allowed them to stay resilient and come out ahead. As Jessica explains:
“The past 2 years have been crazy in the real estate industry. Not only have we had to deal with a market that is moving incredibly fast, we have been fighting against a global pandemic. Communication has never been more important. AppFolio has helped us deal with the pandemonium by creating a system rooted in efficient communication. You can text and email owners, residents, and vendors all in one spot. We are able to accept payments online, which is now more necessary than ever. We also are able to offer our residents many ways to pay, such as online cash payments. Having a system that you trust, that you know very well is a lifesaver. AppFolio has helped us roll with the punches. We have been able to conquer every situation no matter the circumstance.”

Keeping residents informed and happy isn’t always easy, but AppFolio has made it easier for their team to exceed customer expectations with self-service, mobile tools. Mika has experienced this first-hand:
“Homeowners in our community associations love their online portal and the Association Calendar. They like that they're able to see what events are happening in their community and that they can go in and submit their architectural request right from their phone. For board members, they like the approval process and that it’s easy to access all through AppFolio.”

AppFolio’s all-in-one system helped Parks & Weisberg streamline and simplify some of their most important business processes. With the time saved they have been able to focus on better serving their customers. Jessica explains this in a bit more detail:
“Before AppFolio, we had tried other online systems, but none of them had the ability to perform inspections. We used to bring 15 sheets of paper with charts where tenants could mark issues. It was inefficient, wasteful, and half the time you didn’t mark or recognize all the issues and features you needed to. Now we can take pictures, flag issues, and take notes. It’s all in one place, it takes half the time, and it services our residents and owners better.”