Dream Live Prosper Communities |
DLP Capital: Space to Dream, Live, and Prosper

Leading With Purpose and Passion

For Rob Gayle, property management has always been more than a profession; it has been a calling rooted in service, growth, and community. Starting his career as a leasing agent, he quickly rose through the ranks, driven by a deep empathy toward residents and a commitment to the highest operational standards.

In 2007, Rob took a leap and founded his own property management company, and by 2011, he’d taken the business public. While ringing the bell at the Stock Exchange was a major milestone, he still felt like something was missing. He longed to have a deeper impact. This brought him to Dream Live Prosper Communities, where he now serves as President.

Based in St. Augustine, Florida, Dream Live Prosper Communities (DLPC) manages nearly 30 properties totaling over 9,000 units, estimated at 5.3 billion in assets under management, owned and invested in by its affiliate, DLP Capital.* More than just a management company, DLPC is a mission-driven organization focused on building thriving communities and transforming lives. “Giving has been part of my family my entire life,” Rob says. “At DLPC, we don’t just give back to the communities we manage, we give to the communities that surround them, too.”

That focus on people, purpose, and performance is why DLPC partnered with AppFolio.

The Power of a Unified Platform

In an industry where operational clarity makes a measurable difference, DLPC relies on AppFolio for a fully integrated platform that keeps everything and everyone connected. For Rob and his team, performance isn’t just about hitting metrics. It’s about aligning how they manage operations with the broader impact they want to make.

“We measure success by believing in the power of ‘and’,” Rob explains. “You can target double-digit returns for investors and build thriving communities where residents know their neighbors and feel like they belong.”

Achieving this level of impact requires more than effort. Instead, it demands the right tools to execute with consistency, speed, and insight — and that’s where AppFolio comes in. From leasing tools such as AI Leasing Assistant, Lisa, to workflow automation through AppFolio Realm-X, Flows, Messages, and Assistant, DLPC has a unified system where all capabilities work seamlessly together.

“AI does not work if you have it separated. It has to be in one workflow or one software that flows all the way through, and that’s what sets AppFolio apart. No one else can do that.”

That end-to-end integration gives DLPC a real competitive edge. Since launching Realm-X, DLPC has already set up a flow that’s driven over 1,385 message actions and 6,336 assistant actions — allowing them to deliver a more consistent and responsive resident experience.

Rob shares, “Yes, Realm-X creates efficiencies for our teams, but it also ensures residents aren’t forgotten. It helps us track touchpoints, automate reminders, and update residents on maintenance requests.”

By keeping every team member informed, DLPC strengthens relationships and lives its mission of building thriving communities and transforming lives.

Scaling Smarter With the Right Tools

Having experienced tremendous growth in recent years, DLPC needed a technology partner that could keep ‌pace and evolve with them. AppFolio rose to that challenge, continually growing alongside DLPC. With the market continuing to shift rapidly, especially with the rise in AI, DLPC sees AppFolio as a true innovation partner that can keep them ahead of the curve.

“AI has changed a lot, even in just the last 90 days. But AppFolio is ahead of the curve. Their product can absorb AI in a way that doesn’t break the system. Having a full workflow, seamless connectivity, and complete integration is what sets them apart. There’s no other software that allows that.”

In addition to having the tools DLPC needs to support their growth, AppFolio has built a strong, collaborative relationship with Rob. Through regular feedback sessions to early access to new features, Rob and his team have confidence that DLPC and AppFolio are growing together.

“We’re taking AppFolio with us, and it’s a great partnership. They’re listening, giving me opportunities to beta-test new things, and they get to hear what I’ve done in the past to make themselves better. This is what’s going to make DLPC better, and it’s exciting.”