Contact Us
AppFolio Logo AppFolio Logo
Our Software

Everything you need

Communication & Service
Accounting & Reporting
Maintenance & Efficiency
Staffing & Training
Marketing & Leasing
Management & Growth
control Panel residential management

Find out why AppFolio is the last property management software you’ll ever need.

Our Software
Who We Serve

We proudly serve

Residential
Community Associations
Commercial

More from AppFolio

Investment Management (opens in a new tab)
Family happy together

Discover how AppFolio is built for your unique portfolio, no matter your market or size.

Learn More
Pricing
Why AppFolioNew

Learn what makes us different

About Us
Customer Care
Customer Stories
EventsNew
Integration PartnershipsNew
AppFolio Stack

AppFolio Stack™ combines the best of the industry’s proptech solutions on one platform. Discover new ways to optimize key workflows while boosting efficiency and making space for growth.

See How We Stack Up
Industry Insights
Free Demo
Customer Story

Fairlawn Real Estate: Space for wellness amidst rapid growth

Watch the Video

Gozen Hartman

Chief Operating Officer & Co-Founder, Fairlawn Real Estate
Established: 2015
Location: Champaign, IL
Why AppFolio: \ Rapid growth can be just as dizzying as exciting. To eliminate manual, time-consuming tasks, provide more transparency, and give team members more opportunity to disconnect, Fairlawn Real Estate realized they would need to switch to a new property management platform. They discovered AppFolio, and the rest is history.
Portfolio

Multifamily, Commercial,
Student

Multifamily Units Managed

5,000

Unit Growth Since Inception

1,500%

“We were growing like crazy and it really forced us to take a step back and focus on the foundation. AppFolio is constantly innovating and adding new services, and making our business better.”

The numbers

When we say rapid growth, we mean rapid growth. In just 7 years, Fairlawn Real Estate grew by over 1,500%.

“We founded the company with just under 300 units. Today we are just under 5,000, so it has been a whirlwind. In fact, this past year alone we’ve grown by 25%. One of the things that is really important to us as a company is to improve the assets that we take on.”

A reliable growth partner

Fairlawn Real Estate grew to the point where they needed to completely reassess their technology stack.
“We didn't feel that our previous property management solution was very scalable. Its reporting functionality wasn't really meeting our needs as we started to grow and get more sophisticated. From a frontline operations perspective, there were a lot of repetitive tasks. It was not a fully integrated solution for us.”

Tools to help the business grow

Being bogged down by manual processes is a surefire way to impede the growth of any business. Gozen describes the tools her business leans on to provide the automation needed for Fairlawn Real Estate to scale.
“AppFolio represents a fully integrated solution for us. You can go from listing to lead to lease to move out to post-move out accounting. Our previous solution was very fragmented in that respect, and having everything under one roof, everything accessible to everyone has been a game-changer.”

Lisa, the AI Leasing Assistant

“Lisa has fundamentally changed the nature of what we do on the front lines and has taken a large amount of repetitive work off our team members’ plates. She is able to follow up with all of the leads that come in, and we're able to focus on other parts of the sales funnel. Driving higher occupancy and being close to 100% everywhere means that we can drive higher rents as well.”

Communications and Online Leases

“Before AppFolio, after communicating with a resident, we would then take that email and copy it into the system so that we had a record of it. If we wanted to send a lease, we would create that lease in Microsoft Word and then send it via a different system and then load it into our property management system. With AppFolio, these functions are all integrated. It's all under the same roof. It allows for a seamless operation, and it saves so much time.”

Accounting

“AppFolio recently introduced a corporate accounting tool, which is fantastic because previously our property accounting was in AppFolio and our corporate accounting was in Quickbooks. We have now moved our corporate accounting into AppFolio, which is really wonderful.”

AppFolio Sites

“Having our websites under AppFolio allows for full integration of our availability. With those websites, we're not having to go to multiple systems and make updates like we used to.”

Smart Bill Entry

“We receive thousands of bills each month. Smart Bill Entry has cut the time it takes to process each bill in half.”

Ideal compatibility

The Fairlawn umbrella is a fully integrated real estate company, consisting of Fairlawn Capital which handles acquisitions and development and Fairlawn Real Estate, the property management entity. Gozen describes the benefits of using a single brand for both investment management and property management.
“AppFolio Investment Management pulls the source data from AppFolio Property Manager, which the Fairlawn Capital team uses for their investor reporting. It's all under the same platform. It makes things way more efficient. Our investors love it too. They are able to log in and see the status of their investments, their distributions, any legal documents. It's a one stop shop for information.”

The bigger picture

With Gozen at the helm of a truly efficient property management company, she has more bandwidth to take a step back and look at the bigger picture in terms of direction and talent.

“What gives me the greatest satisfaction in my work is improving things. Taking something that doesn't exist, maybe a procedure, and figuring out the best way and then rolling that out across the organization. And the same thing goes for our workplace.”

“We want to make it a better workplace than it could otherwise be. Teaching and training people how to better do their jobs to make their day to day easier is what gives me the greatest satisfaction.”

Gozen Hartman
Chief Operating Officer & Co-Founder

Gozen_

Space for more   purpose


Understanding the connection between job satisfaction and wellbeing, Gozen provides her team with the tools that give them space for wellness.

“I think that the goal is to be happy and healthy as often as possible, and giving space for wellness gives space to do the things that contribute to that. AppFolio has eliminated a lot of tasks that are repetitive, manual, and cumbersome. It has given more transparency into performance across the organization.”
Learn about our software

Why take our word for it?

Check out how AppFolio has helped our partners overcome these challenges, and more, creating space for their businesses to reach new heights.

Going from manual to meaningful: The tale of Two Seas Property Management

See how Two Seas Property Management uses AppFolio Property Manager to automate back-office tasks and provide outstanding service.

Read Article

How Key Property Management went from 0 to over 1,600 units

Brian Hartsell saw an opportunity in the growing number of investment properties in Las Vegas. Find out how he has successfully scaled his business since switching to AppFolio Property Manager.

Read Article

How Stone & Browning use automation to boost operational efficiency

See how they increased operational efficiency across a mixed portfolio of properties to maximize profitability and deliver a better experience to owners, investors, and residents.

Read Article

See what AppFolio
can do for you

Your success is our passion. Whether it’s onboarding, support, or strategic advice, product
experts are on call to answer your questions.

Chat with an Expert
Book a Free Demo

Our Software

  • Communication & Service
  • Accounting & Reporting
  • Maintenance & Efficiency
  • Staffing & Training
  • Marketing & Leasing
  • Management & Growth

Who We Serve

  • Residential
  • Community Associations
  • Commercial
  • AppFolio Investment Management (opens in a new tab)

Why AppFolio

  • About Us
  • Customer Care
  • Customer Stories
  • Integrations

Pricing

  • All Pricing Plans
  • AppFolio FAQ

Industry Insights

  • Articles
  • The Top Floor Podcast
  • News & Press Releases
  • Events Calendar

Our Company

  • AppFolio Inc. (opens in a new tab)
  • Careers (opens in a new tab)
  • Investor Relations (opens in a new tab)

Contact Us

866.648.1536
info@appfolio.com
(opens in a new tab)
(opens in a new tab)
(opens in a new tab)
© 2023 AppFolio, Inc
Privacy Policy (opens in a new tab) Do Not Sell or Share My Personal Information (opens in a new tab)