“Lisa has fundamentally changed the nature of what we do on the front lines and has taken a large amount of repetitive work off our team members’ plates. She is able to follow up with all of the leads that come in, and we're able to focus on other parts of the sales funnel. Driving higher occupancy and being close to 100% everywhere means that we can drive higher rents as well.”
“Before AppFolio, after communicating with a resident, we would then take that email and copy it into the system so that we had a record of it. If we wanted to send a lease, we would create that lease in Microsoft Word and then send it via a different system and then load it into our property management system. With AppFolio, these functions are all integrated. It's all under the same roof. It allows for a seamless operation, and it saves so much time.”
“AppFolio recently introduced a corporate accounting tool, which is fantastic because previously our property accounting was in AppFolio and our corporate accounting was in Quickbooks. We have now moved our corporate accounting into AppFolio, which is really wonderful.”
“Having our websites under AppFolio allows for full integration of our availability. With those websites, we're not having to go to multiple systems and make updates like we used to.”
“We receive thousands of bills each month. Smart Bill Entry has cut the time it takes to process each bill in half.”
With Gozen at the helm of a truly efficient property management company, she has more bandwidth to take a step back and look at the bigger picture in terms of direction and talent.
“What gives me the greatest satisfaction in my work is improving things. Taking something that doesn't exist, maybe a procedure, and figuring out the best way and then rolling that out across the organization. And the same thing goes for our workplace.”
“We want to make it a better workplace than it could otherwise be. Teaching and training people how to better do their jobs to make their day to day easier is what gives me the greatest satisfaction.”
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