Introducing Real Estate Performance Management. Learn More.
Book a Free Demo
  • Products
  • Why AppFolio
  • Resources
  • Pricing
  • Login
  • Contact Us
Book a Free Demo
Customer Story

How JW Property Services uses AppFolio to make work less manual and more meaningful

JW Property Services

Established: 2006\ Location: New Orleans, Louisiana\ Portfolio: Multifamily and single-family\ Previous Solutions: Excel, QuickBooks
JW Property Services is a family owned and operated property management business in New Orleans. It manages over 330 units consisting of small multifamily apartment complexes and single-family homes throughout the New Orleans-Metairie metro area. In conversation with Josh Wilson, Founder and Chief Operating Officer, we learned more about his experience in switching to AppFolio and how he has been able to grow his business without the need to expand headcount.

Units managed

330+

Reduction in manual work

75%

Reduction in time spent
on accounts payable

50%

Reduction in time spent
on communication

60%

Roger Daniel

“Our processes and systems are light-years ahead of where we were before AppFolio.”

Josh Wilson
Founder & COO, JW Property Services, 330+ units 

Turning knowledge into power

Getting started in real estate shortly after Hurricane Katrina, Josh entered the market during a challenging time. He had to teach himself and rely on the mentorship of others to learn how to invest in and manage properties. Many of the lessons he learned in the early days helped him to found and build JW Property Services into what it is today. Josh shares:
“I started investing shortly after Hurricane Katrina hit in 2005. I got my feet wet and then, lo and behold, the market crashed in 2007. That was definitely an eye-opening experience for me. I earned my stripes going through that. I've taken a lot of those learnings and carried them forward with me in my career and also applied them to how I operate and manage my business today.”
Prior to switching to AppFolio, Josh and his team used Excel to manage their rental properties and QuickBooks to handle their accounting operations. However, as they took on more and more units, Josh knew they needed a software solution that could keep up with their evolving needs. Josh explains:
“For the first few years, we were using Excel spreadsheets. We were young and hungry and didn’t take any vacations; we just kept our heads down. As we started scaling and getting to 20+ units, it was like, ‘Okay, this is now a full-fledged business.’ That's when we knew we had to find software that was built for property management.”
From manual to meaningful

Using limited systems to manage their business-critical processes caused problems and resulted in more busywork for Josh and his team. After switching to AppFolio, they noticed a difference almost immediately as they were able to increase accuracy and save time by automating tasks.

“Rent collection was cumbersome, and there were a lot of manual errors. We used to pick up and deposit paper checks. We had to go back and reconcile and fix everything at the end of every single month. In transitioning to AppFolio, we eliminated a lot of human error because most of the processes were automated. It was a huge relief for us. Plus, we were able to take vacations and actually go and enjoy life.”

A single solution that simply worked

One of the reasons Josh decided to switch to AppFolio was because it was so easy to use. That feeling of ease continued through the data migration and onboarding process for his team. Josh explains:

“We ended up going with AppFolio because the user experience was so easy. It was very user-friendly, and it still is today. We didn’t have a lot of data back then, but AppFolio made the process of switching software seamless. We just had a starting balance, and ‘Bam!’ We were off to the races. It was pretty painless.”

Delivering personalized service with technology

The team at JW Property Services pride themselves on being good communicators with their residents, owners, and vendors. AppFolio has allowed them to provide their customers with the personalized service they expect and deserve. Josh shares:
“When you're with a big box company, you're not going to get the personalized service that you’d get with us. If our residents have a question, they get a response generally the same day. And we pride ourselves on that. We have great software, which makes customer service a lot easier.”
Beyond providing great service, the communication tools within AppFolio have saved the JW Property Services team time and increased transparency. Josh explains:
“We do a lot of communication through AppFolio’s SMS text feature. And that's been a huge time-saver. Being able to have all of our communications documented in one place also makes everything more seamless. Our residents also love the online portal, and they can even submit a notice to renew their lease on there, which is great. It makes us so much more efficient because we don’t have to go back and forth making phone calls.”
Taking the work out of workflows

From accounting to maintenance, AppFolio has simplified and automated the majority of processes at JW Property Services, giving the team more time to focus on higher-value tasks. Josh goes into more detail:

“We've automated our accounts receivable. We’ve automated our accounts payable. All of our bills go through one systematized email through AppFolio, which is great. All of our vendors know where to send invoices that go to one email. It's very streamlined. Maintenance requests are automated in the background. We don’t have to manually pull everything in, which is a major time-saver.”

Thanks to the efficiency of automation, JW Property Services has been able to keep its headcount down and maximize NOI as it grows. Josh shares:

“We operate pretty lean and we're able to do that because of AppFolio. A lot of things are automated, so we don't need people to actually do these manual tasks anymore. As a result, we've been able to grow without expanding our headcount.”

Maintaining continuity in challenging times

While many property management businesses had to scramble to keep things running due to the pandemic, Josh and his team were able to continue serving their customers, showing units, and completing workflows with relatively little disruption. Josh explains: 

“When COVID-19 happened, we weren't as shocked as I think some other management companies were because we actually already had the technology in place. People were like, ‘How are we going to show our units?’ But we were using a lot of contactless features like self-guided showings, automated lock boxes, and online payments for years, so it really wasn't that big of a wrench for us. We didn't miss a beat. We were leasing properties left and right.”

Growth fueled by a lasting partnership

One of the things that sets JW Property Services apart from other property management businesses is that it has transitioned from managing others’ properties to investing in and managing its own. Today, it owns about 75% to 80% of the properties it manages. Having a software partner they can rely on has helped Josh and his team achieve this dream.
“We wanted to be in control of our revenue, so that's why we started investing in ourselves and buying properties and managing them ourselves. Now we have a full-fledged management company for our own portfolio, which is phenomenal… We’ve been with AppFolio now for 13+ years. They've listened to my recommendations and enhancements, and they've actually taken and implemented some of them. It's just nice being able to have that lifeline on the inside. AppFolio is a key part of how I manage and operate my properties.”
In addition to providing the support the JW Property Services team needs, AppFolio also helps them stay at the forefront of the industry with continual product enhancements and cutting-edge innovations. Josh explains:
“Technology is ever-evolving. If you want to stay on top of your game, you have to go with it — and we're just rolling with it and embracing it. We want to try new things and stay ahead of the game. AppFolio is always leading us in that direction. Sometimes they're launching things before we’re thinking about them."

Space for more mentorship

JW Property Services’ self-owned and managed property management business model has led to great success. With AppFolio, Josh has more time to devote to teaching others how to achieve the same success.

“As I have grown as an investor and as manager, I've picked up all this knowledge and experience I want to share. I’ve started traveling to different cities to coach others on how they can invest in real estate.

“There’s no way I would be able to do this without AppFolio.” 

Josh Wilson
Founder and COO, JW Property Services
Daniel_Mgmt_Group

Customer Story

Erfolg Properties
Erfolg Properties

Erfolg Properties Customer Story | AppFolio Investment Manager

Erfolg Properties is a Santa Barbara commercial real estate firm built on personal relationships. See why they chose AppFolio Investment Manager to scale investor transparency, not headcount.

Focus Property Management
Focus Property Management

Focus Property Management | AppFolio Performance Platform

See how Focus Property Management uses AppFolio’s trusted data, AI, and automation to improve operations, empower teams, scale their portfolio, and elevate the resident experience.

Advanced Management Company
Advanced Management Company

Advanced Management Company: Space for More Results | AppFolio

Advanced Management Company struggled with disjointed systems and slow communication. Now, with AppFolio Property Manager, they operate faster, smarter, and more efficiently, delivering exceptional…

MasterKey Property Management
MasterKey Property Management

MasterKey Property Management: Unlocking Growth Through Performance-Driven Tools | AppFolio

MasterKey Property Management’s confident partnership with AppFolio from day one delivers performance-driven results. See how their confident commitment to performance and integrated AI is unlocking…

Real Property Management Express
Real Property Management Express

Real Property Management Express: Driving Growth Through AI-Powered Tools | AppFolio

Real Property Management Express's growth ambitions outpaced their old platform, leading to manual workarounds. See how AppFolio Max provides deeper automation and infrastructure for long-term…

An Investor's Take on the AppFolio Investor Portal

An Investor's Take on the AppFolio Investor Portal

See why an experienced real estate investor makes the AppFolio Investor Portal his first stop, from K-1s to subscription agreements, all in one place.

Prosper Capital
Prosper Capital

Prosper Capital: Moving From Reactive Tasks to Proactive Performance | AppFolio

Prosper Capital needed more structure and automation to grow, hitting their old software’s limits. See how AppFolio delivers a unified platform to reduce operational headaches and elevate the…

Rent Right
Rent Right

Rent Right: Moving Beyond Tasks to Deliver True Results

Discover how Rent Right uses AppFolio to power performance, scale smart, and manage 730+ units efficiently.

Read More

See what AppFolio
can do for you

Your success is our passion. Whether it’s onboarding, support, or strategic advice, product
experts are on call to answer your questions.

Chat with an Expert
Book a Demo

Product

Property Management

  • Overview
  • Workflow Automation
  • Resident Experience
  • Accounting & Reporting
  • Marketing & Leasing
  • Maintenance
  • Communication & Service
  • Integrations & Partnerships

More from AppFolio

  • Investment Management
  • Realm-X AI
  • What’s New

Solutions

  • Single-Family
  • Multifamily
  • Student Housing
  • Affordable Housing
  • Community Associations
  • Commercial
  • Investment Management

Pricing

  • Property Management
  • Investment Management

Our Company

  • Who We Are
  • Careers
  • Diversity & Inclusion
  • Investor Relations (opens in a new tab)

Resources

  • Blog
  • Events
  • Newsroom
  • Contact Us

Why AppFolio

  • Real Estate Performance Management
  • Customer Experience
  • Customer Stories
  • Customer Trust

Login

  • Property Manager Login
  • Investment Manager Login
  • FolioSpace Online Portal Login
  • Owner Portal Login
  • Vendor Portal Login
  • Investor Portal Login
Book a Free Demo
Contact Us
© 2026 AppFolio, Inc
Privacy Notice (opens in a new tab) Do Not Sell or Share My Personal Information (opens in a new tab)
(opens in a new tab)
(opens in a new tab)
(opens in a new tab)
(opens in a new tab)
(opens in a new tab)