How AppFolio gives Pelican Property Management the space to think big and build stronger communities
Jordan Levine &
Joseph Rector
Co-Founders, Pelican Property ManagementEstablished: 2013 \ Location: Baltimore, MD
Why AppFolio: \ The team at Pelican Property Management values innovation and big picture thinking. With cutting-edge features and an open feedback loop, AppFolio Property Manager enables them to better serve their customers, while pursuing their passion.
Community Associations, Multifamily, Commercial
Units Managed
6,800+
Associations Managed
67+
Customer since
2013
Why community association management?
“We identified that the association management industry was running the same way it ran about 40 years ago. We were able to look at what everybody else was doing and question it and say ‘Why? What are we going to change next? What do we need to fix next?’ We were able to take almost an ancient industry, and completely turn it around and offer products and services to our clients that they've never seen before.”— Jordan Levine, Co-Founder, Pelican Property Management
Finding a tech partner that matched their passion
“I'm constantly referring to AppFolio as a Swiss army knife in my association manager's pockets. It's a one piece software that offers over 20 different tools we can utilize to make our managers' lives easier and to provide better service to our customers.”
Boosting efficiency and transparency with a single solution
Prior to switching to AppFolio, the team at Pelican had to jump through a lot of hoops just to get questions answered, which led to inefficiencies, a lack of visibility, and wasted time.
“Our previous software was tough because there were so many different things we had to look at and different people we had to involve just to get an answer. It took multiple steps just to figure something out. With AppFolio, questions can get answered a lot quicker and we can maintain transparency. Everyone has the answers at their fingertips.”
Joseph Rector
Co-Founder, Pelican Property Management
Delivering great service to their communities
“Some of the greatest satisfaction I get is honestly, solving customers’ problems. AppFolio empowers us to get creative and think outside the box, or to take a hard situation and figure out how to make it better quickly. It’s truly fulfilling. I love hearing our homeowners and board members come back and say, ‘Wow, yes, thank you.’"— Joseph Rector, Co-Founder, Pelican Property Management.
To Pelican it’s not only about solving problems, but also about building strong relationships with the communities they manage.
“I want our residents to have a personal connection with us. I never want them to feel like they are a number within our portfolio. I want them to know they can reach out to anyone within our team and get a human response.”— Joseph Rector, Co-Founder, Pelican Property Management
Paving the way for the future of association management
“We were able to recruit employees, and show them a new way of doing association management. Making people think differently is what we do. Not only for our customers, but the folks that work for us as well.”— Jordan Levine, Co-Founder, Pelican Property Management
By making their workflows more efficient, AppFolio has saved the team at Pelican time — time that they can now spend taking their business to the next level.
“When we had just a few properties, we had a lot of time to talk to each other about what needs to change, and that was the exciting part. As we grew it was harder to carve out time for big picture thinking. What's really cool is that with the help of AppFolio that is our role now — to ideate and innovate.”— Jordan Levine, Co-Founder, Pelican Property Management
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