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Customer Story

How AppFolio gives Pelican Property Management the space to think big and build stronger communities

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Jordan Levine &
Joseph Rector

Co-Founders, Pelican Property Management
Established: 2013 \ Location: Baltimore, MD
Why AppFolio: \ The team at Pelican Property Management values innovation and big picture thinking. With cutting-edge features and an open feedback loop, AppFolio Property Manager enables them to better serve their customers, while pursuing their passion.
Portfolio

Community Associations, Multifamily, Commercial

Units Managed

6,800+

Associations Managed

67+

Customer since

2013

A Joseph Rector quote, regarding problem solving & providing customers a different experience.

Why community association management?

While Jordan and Joseph both fell into association management by chance, they were drawn to the industry because they saw a need for better service, and wanted to be the ones to answer the call and reinvent the space.
“We identified that the association management industry was running the same way it ran about 40 years ago. We were able to look at what everybody else was doing and question it and say ‘Why? What are we going to change next? What do we need to fix next?’ We were able to take almost an ancient industry, and completely turn it around and offer products and services to our clients that they've never seen before.”— Jordan Levine, Co-Founder, Pelican Property Management
An image of 3 people inspecting the outside of a multi-family property.

Finding a tech partner that matched their passion

As their business grew, Jordan and Joseph were searching for a solution that could not only meet their needs, but partner with them to achieve their vision. After discovering AppFolio, they knew they found their match.
An image of a hands holding a tablet, showing the AppFolio Dashboard interface.

“I'm constantly referring to AppFolio as a Swiss army knife in my association manager's pockets. It's a one piece software that offers over 20 different tools we can utilize to make our managers' lives easier and to provide better service to our customers.”

Joseph Rector's signature.

Boosting efficiency and transparency with a single solution

Prior to switching to AppFolio, the team at Pelican had to jump through a lot of hoops just to get questions answered, which led to inefficiencies, a lack of visibility, and wasted time.

“Our previous software was tough because there were so many different things we had to look at and different people we had to involve just to get an answer. It took multiple steps just to figure something out. With AppFolio, questions can get answered a lot quicker and we can maintain transparency. Everyone has the answers at their fingertips.”

Joseph Rector
Co-Founder, Pelican Property Management

An image of a large group of people in front of trees.

Delivering great service to their communities

Customer service is a top priority for the team at Pelican Property Management. AppFolio gives them the tools they need to solve complex problems and meet their residents’ needs.
“Some of the greatest satisfaction I get is honestly, solving customers’ problems. AppFolio empowers us to get creative and think outside the box, or to take a hard situation and figure out how to make it better quickly. It’s truly fulfilling. I love hearing our homeowners and board members come back and say, ‘Wow, yes, thank you.’"— Joseph Rector, Co-Founder, Pelican Property Management.
To Pelican it’s not only about solving problems, but also about building strong relationships with the communities they manage.
“I want our residents to have a personal connection with us. I never want them to feel like they are a number within our portfolio. I want them to know they can reach out to anyone within our team and get a human response.”— Joseph Rector, Co-Founder, Pelican Property Management

Paving the way for the future of association management

Founded by Jordan and Joseph in 2013 with the vision of transforming the association management industry, Pelican Property Management has a diverse portfolio, consisting of community associations, multifamily apartment buildings, and commercial properties. Going from 6 units to over 6,800, they are now a mainstay of the Baltimore area.
“We were able to recruit employees, and show them a new way of doing association management. Making people think differently is what we do. Not only for our customers, but the folks that work for us as well.”— Jordan Levine, Co-Founder, Pelican Property Management

By making their workflows more efficient, AppFolio has saved the team at Pelican time — time that they can now spend taking their business to the next level.

“When we had just a few properties, we had a lot of time to talk to each other about what needs to change, and that was the exciting part. As we grew it was harder to carve out time for big picture thinking. What's really cool is that with the help of AppFolio that is our role now — to ideate and innovate.”— Jordan Levine, Co-Founder, Pelican Property Management

An image of 5 people talking in a conference room.
A Jordan Levine quote, regarding challenging the status quo & providing the best service.

Why take our word for it?

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