Redwood Property Investors got up and running on AppFolio without disruptions and saw their business grow significantly

Although Redwood's accounting team was initially hesitant to change their processes, they were fully sold after experiencing the hallmark customer service AppFolio is known for.
“What won them over was the level of responsiveness and just the overall onboarding and hand-holding from AppFolio. It was a great success.”

It’s not a platitude when we say that we’re laser-focused on our customers and their success. It’s a mantra that’s backed up with real world results. Onboarding Redwood Property Investors was no exception.
“When it comes to software, change management is so damn hard. But AppFolio is great at it. I mean, who can transition a complete business in less than three months? It was such a well-organized machine. Often, when you ask questions during a new software training session, you get responses that dance around the question: ‘I think this is how it works,’ or, 'I'll circle back with another team.’ But with AppFolio, the training aspect was just dialed in. We hit the ground running. At the same time, AppFolio is so easy to use and intuitive that you don't really need much extensive training. It's so easy to learn.”

Redwood went live on AppFolio Property Manager Plus on March 1, 2020, just a few weeks before COVID-19 lockdowns began. Acquisitions were disrupted, naturally, but the team made the most out of the opportunity to optimize their processes with AppFolio.
“We didn't buy a single property in 2020. That's how much of a nightmare it was buying real estate. But by using that ‘downtime’ to streamline and perfect our internal processes on our new property management platform, we were already rocking and rolling by 2021, which was our biggest growth year. AppFolio is truly a huge key to our success.”

Being an AppFolio shop can give property management companies an edge in attracting and retaining team members.
“AppFolio does it all. My team feels more empowered and enabled; they feel like leadership is listening. Redwood is undoubtedly a better place to work now that we’re on AppFolio. Technology is no longer an excuse. It's an advantage for us. It’s even helped us attract new talent. I did notice that on a few hires recently. They said, ‘You use AppFolio? I've always wanted to use that.’ That's a true statement.”

We know that your success in property management comes down to the bottom line. With AppFolio Property Manager’s transparent pricing plans, you’ll know exactly what you’re paying for and get exactly what you need. No hidden fees, and no overpaying for features you don’t need.
“Our CFO was so impressed with the business results and overall customer service. Being a numbers guy, he kept saying, ‘this must cost a lot more.’ And I'd answer, ‘no, it costs less, actually.’”