After switching to AppFolio, the team at Stone & Browning was able to get up and running quickly and start seeing the value of using a robust system.
“The onboarding process was seamless. The training was definitely super helpful. The communication was on point. There was always the initial check-in. Then, there were always follow-ups that happened at a scheduled time, which I think was, from a planning purpose, really great. You would hold us accountable just as much as we would hold you guys accountable in the onboarding process. So, that was pretty cool.”
With so many moving parts in property management, processes can quickly become inefficient. Stone & Browning are able to simplify and streamline complex workflows like accounting and reporting by putting automation to work.
“When you’re spread out over a lot of different buildings, it means you have a boatload of bills. We take advantage of the Smart Bill Entry feature in AppFolio. We’re able to quickly scan things in, and it automatically pre-populates things on the bill, which helps our finance department stay much more organized.”
Along with accounting and reporting, the team leverages automated marketing tools to save time and post vacancies faster.
“AppFolio's ability to house all of the marketing information for our units is amazing. Being able to post vacancies to listing sites and our website with literally a click of a button makes marketing our vacancies so easy. Efficiency-wise, that’s made us a much better company.”
Stone & Browning’s team is the foundation of their business. AppFolio has automated and simplified a lot of manual processes, giving the team more time to focus on higher-value tasks.
“When people think of property management, it’s a kind of grueling business sometimes. It’s 24/7. Having AppFolio allows them to take on what might be a burden to other people and alleviate that frustration, which in turn makes their jobs more fulfilling.”
In addition to investing in their team through technology, Mark and Reuben are strong believers in mentorship and aim to help their team succeed both inside and outside of the office.
“Reuben and I really love educating our team on the benefits of owning real estate. Over the past couple of years, we've actually got some of our employees to invest in some real estate side-by-side with us. As a long-term goal, we really want to help our team achieve their personal financial goals and build equity by investing in real estate.”
In property management, challenges need to be solved quickly, which is why it’s critical to have software with a solid support foundation. In their partnership with AppFolio, the team at Stone & Browning feels like they have the resources and timely assistance they need to overcome obstacles and stay successful.
“One of the greatest things about using AppFolio and one of the reasons why we went with them is their customer service and responsiveness to feedback. When you have an issue, you’re not just getting passed down the line over and over again to someone. You’re treated like a person. If we have suggestions, they listen. A lot of larger companies, when you give them a suggestion on something, they’re just like, ‘Okay, cool. We’ll store that in a box in the back filing cabinet.’ But, AppFolio has always followed up.”
Stone & Browning lean on technology to make their business more efficient, which in turn gives them clarity to make better business decisions and the time to focus on their goals.
“AppFolio allows us to scale quicker, take on more clients, streamline processes, and communicate effectively. But more than anything, it gives us more time in the day.”
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