Marketing Your Properties

Fill vacancies faster and remain competitive with AppFolio Property Manager's modern marketing tools.

AppFolio Property Manager
MARKETING  | Back to top
Introduction

Fill vacancies fast with single-click syndication.

Know what rent to charge to stay competitive.

Keep better track of your marketing spend and ROI.

In the past we would spend 45 minutes showing the apartment, having the prospect fill out an application and getting certified funds to pay the application fee and deposit. With the online process, the prospect has already filled out the application, paid their fees, and been approved before we even show the apartment.
Jennifer Fischer Skyline Property Management

JENNIFER FISCHERSkyline Property Management

JENNIFER FISCHERSkyline Property Management


Professional Websites

Stand Out from the Crowd with Customized Property Management Websites

AppFolio’s Customized Property Management Websites

Your property management website is often the first impression a customer has of your brand. But building a professional, mobile-friendly website can take months; that's why AppFolio does it for you! Our team of web designers works closely with you to set up your website(s) so you can benefit from an enhanced online brand immediately.

What you get with our Professional Websites service:

One corporate property management website, built for your brand and 100% integrated with AppFolio Property Manager

Basic Search Engine Optimization (SEO) based on popular industry terms and your geographic location, so more customers can find you

A blog and social media integration (Facebook, Twitter, and more) so you can boost your content marketing efforts

Individual sites customized for each property in your portfolio

A mobile-friendly site with a modern, responsive design

A Google Analytics account for tracking effectiveness

Shea McGrath, Carefree Property Management
When I'm talking to potential new clients, I'll ask them to look at our website. They are more inclined to go with us because we don't have an older website that looks outdated. The new look has even attracted a lot of owners. Shea McGrath, Carefree Property Management

SHEA MCGRATH   Carefree Property Management


Rent Comparison Tool

Rent Comparison Tool

RentMatch—built into AppFolio—is an easy-to-use rent comparison tool that helps you quickly analyze your rental prices compared to other units of similar size and bedroom count in the same geographical area. You can stay ahead of your competition with the confidence to adjust rental prices to maximize your revenue and fill vacancies faster.

It's free—compare rent prices at no extra cost to optimize your return on investment.

Look at anonymized data of actual rental prices (not advertised prices) for a more accurate analysis.

Save the time and hassle of digging around listing sites researching similar units.


Revenue Management

Maximize Your Rental Income and Stay Competitive with Revenue Management

Maximize Your Rental Income with AppFolio

For property managers with thousands of units to market, it can be difficult to price your leases and renewals correctly to ensure that you are maximizing your rental income. To combat this common problem, AppFolio Property Manager integrates with RainMaker LRO, an automated revenue management and profit optimization solution to keep you competitive in your market.

RainMaker LRO considers hundreds of unique factors—supply and demand, geography, unit size, amenities, and competitors—to optimize pricing for new leases and renewals. It then passes current data to your AppFolio database, so you can streamline your leasing operations by dynamically changing the lease price and terms according to the latest numbers.

BENEFITS

  • Increase revenue and returns for your property owners
  • Achieve efficiency by spreading lease expirations around the year
  • Have peace of mind that your rentals are priced accurately
View coverage details

*Available to AppFolio Customers who have a contract with Rainmaker.
*AppFolio charges an integration fee of $40 per property per month.


Marketing Campaigns

Marketing Campaigns

AppFolio - Individually Advertising Each Property

There are times during the year when multiple units become vacant at the same time and need to be filled quickly. Individually advertising each property across all your marketing channels is time-consuming. With AppFolio’s Marketing Campaigns, you can quickly and easily market identical units at once (1 bed /1 bath, for example) for multifamily and student housing portfolio types. You can advertise a unit type in your listings, collect guest cards, and accept online applications without needing to specify the exact unit; and you can run multiple campaigns simultaneously.

AppFolio - Individually Advertising Each Property

I'm Ready To Love My Software!

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Vacancy Dashboard
AppFolio's Real-Time Vacancy Dashboard

Manage All Your Vacancies From One Location with AppFolio's Real-Time Vacancy Dashboard

All your property vacancy posting links and tasks are consolidated in a real-time dashboard so you have a centralized place to view the status of your current vacancies. With just a few clicks, you can add or remove vacant units to your website and elsewhere on the internet.

Manage All Your Vacancies From One Location with AppFolio's Real-Time Vacancy Dashboard

AppFolio's Real-Time Vacancy Dashboard

All your property vacancy posting links and tasks are consolidated in a real-time dashboard so you have a centralized place to view the status of your current vacancies. With just a few clicks, you can add or remove vacant units to your website and elsewhere on the internet.


Vacancy Posting

One-Click Vacancy Posting

AppFolio's One-Click Vacancy Posting

Manually posting to rental listing websites outside of AppFolio can take hours each week—we’ve even talked with customers who used to spend a day or more on postings. AppFolio Property Manager saves you valuable time by allowing you to post to hundreds of listing sites with a click of a button. You can speed up the leasing flow and fill your vacancies faster.

The service to deploy properties to various rental advertising sites has assisted in keeping our vacancy rates at less than 2% annually.
Brian Hartsell, Key Property Management

BRIAN HARTSELLKey Property Management

BENEFITS

  • In a single click, post your vacant units to your professional website.
  • Post your residential and student housing vacancies to hundreds of third-party listing sites including Rentals.com, Apartments.com, Zillow and Trulia.
  • Download professionally formatted HTML code and images to use when manually posting to listings sites like Craigslist.
  • For commercial properties, advertise your vacancies by rent per square foot.

Premium Leads

Expand Your Reach with Premium Leads

Expand Your Reach with Premium Leads

Want to maintain 100% occupancy rates and attract even more renters than your competition? AppFolio Premium Leads is the best and most efficient way to quickly and easily boost your marketing efforts and syndicate your listings to the top pay-to-list sites, all from one place.

With just a few clicks, AppFolio customers have the option to upgrade a listing to premium, syndicating it instantly to dozens of pay-to-list websites, including featured placement on most sites. No need to maintain separate contracts or sign up for individual listing sites. The best part? You only pay for the verified leads you receive, which means you only pay for leads that are unique, real people interested in your property.

Expand Your Reach with Premium Leads

BENEFITS

  • We maintain the best partnerships with the top pay-to-list sites.
  • In just a few clicks you can expand your reach and boost your marketing efforts with increased visibility, so more renters can find you.
  • Pay only for the verified leads you receive, and set a cap per property so you can easily manage your marketing budget.
  • Receive advanced call tracking so you can better track your prospective renters.
AppFolio Simple Pricing

Simple Pricing, No Hidden Fees

We make it easy to understand and easy to plan for.

AppFolio Simple Pricing SPEAK WITH SALES
Guest Card Tracking

Guest Card Tracking

Getting leads is great, but it’s helpful to know which marketing channel works so you can make smarter decisions.
 

When a prospective renter finds your online apartment listing, they can choose to apply online or fill out a Guest Card. When they fill out the Guest Card all of the information is automatically entered and stored in AppFolio.

You don’t have to hassle with integrations that don’t really work or hand-entered lead sources that can be wrong. This not only saves you time; it helps you analyze where you’re spending your marketing money—we provide reports that help you track the success of your marketing efforts.

Reach More Renters - eBook

5 Out of the Box Ways to Reach More Renters

Reach More Renters - eBook

Sometimes you have to think outside the box and use non-traditional marketing methods to reach potential renters.

DOWNLOAD EBOOK
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