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Property Manager
Leasing Management

How AppFolio Property Manager handles leasing management

Leasing management software uses time-saving automation and customized, digital tools to create a frictionless process from 
lead-to-lease.

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The state of leasing management in the residential market

Managing leasing operations has traditionally been a time-consuming and challenging process for property managers. Between tracking leads, remembering to follow up, showing units, and screening prospective renters, many of the processes are manual and inefficient.

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What is the relationship between leasing management software and property management software?

When it comes to leasing management software, there are many different solutions available that focus on different aspects of the leasing flow. Property management software may or may not have leasing management features built into the platform, however it’s best if you choose an approach that has everything integrated, so you can run every facet of your business — from leasing to maintenance — in one system. This not only makes it easier to maintain visibility and save time, but provides a better experience for your team and customers.

How an integrated property management platform can help you streamline your entire leasing workflow

Luckily, seamless online experiences make it easier for property managers to optimize their entire leasing workflow to be more efficient, so they can get more work done and better serve prospects. Routine processes like showings, tenant screening, and managing leases and renewals can now be handled online, along with other key workflows of your property management business all on one robust platform.

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Ways leasing management software can help you optimize occupancy

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Drives conversions

Improves leasing conversion rates by focusing resources on prospective residents most likely to move in

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Boosts efficiency

Speeds up the leasing process by removing paper documents and other friction-causing steps from your leasing flow

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Uncovers insights

Measures performance and optimizes marketing spend by providing insights into which channels result in higher conversion rates

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Frees your team

Gives your team more time to focus on providing great service to qualified leads

Why you should take advantage of leasing management software

Inefficient, manual leasing workflows make it harder to maintain a healthy leasing pipeline and compete in today’s market. When all of your leasing workflows are integrated and work together seamlessly, you can generate higher quality leads, fill vacancies faster, and keep revenue predictable.

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8 benefits of leasing management software

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How AppFolio Property Manager handles leasing management

AppFolio’s fully integrated platform takes care of all of your leasing needs. With flexible showing options, online applications, and an automation-driven lead-to-lease process, it gives you and your team the freedom to focus on what matters most: moving in your next great resident.

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Must-have leasing features in AppFolio Property Manager

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How it works

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“We fill vacancies so quickly — we’re getting leads left and right. Additionally, the screening process just takes a few minutes. It’s a really efficient process that has made our entire leasing flow go significantly faster.”

Markie Graves
Red Rock Companies, 478+ Units Managed

Frequently asked questions

What is leasing management software?

Leasing management software uses time-saving automation and customized, digital tools to create a frictionless process from lead to lease.

What is the relationship between leasing management software and property management software?

When it comes to leasing management software, there are many different solutions available that focus on different aspects of the leasing flow. Property management software may or may not have leasing management features built into the platform, however it’s best if you choose an approach that has everything integrated, so you can run every facet of your business — from leasing to maintenance — in one system. This not only makes it easier to maintain visibility and save time, but provides a better experience for your team and customers.

How can leasing management software benefit my business?

When all of your leasing workflows are integrated into one digital system, you can generate higher quality leads, fill vacancies faster, and keep revenue predictable.

How does leasing management software save time?

Leasing management software moves routine processes like showings, tenant screening, reporting, and leases online, which speeds up the process since property managers and renters don’t have to manually fill out paper forms or complete tasks.

How does leasing management software optimize occupancy?

Leasing management software improves leasing conversion rates by removing friction from the renter experience, reducing the time it takes for your next great resident to find, tour, apply, and move into your unit.

In what ways does leasing management software maximize NOI?

Between responding to inquiries, showing units, and screening prospective renters, many leasing processes are manual and inefficient. Leasing management software maximizes net operating income (NOI) by digitizing and automating key workflows, reducing the time your unit sits vacant, thus increasing revenue and saving your marketing costs.

How does leasing management software provide a better customer experience?

On-demand, digital experiences allow prospective renters to easily fill out applications, leases, and view units from anywhere on any mobile device. This removes the friction from the leasing process and provides flexibility, leading to increased customer satisfaction.

When is leasing season?

In the residential leasing world, May through September are known as leasing season—with July and August typically seeing the most volume.

What do leasing teams at property management businesses do?

Leasing teams at property management businesses are responsible for responding to renter inquiries, processing rental applications and leases, showing units, screening tenants, marketing vacancies, and other tasks related to moving residents into available units.

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