Manage Less, Perform More With Realm-X Performers. See the Announcement.
Book a Free Demo
  • Products
  • Markets
  • Why AppFolio
  • Resources
  • Pricing
  • Login
  • Contact Us
Book a Free Demo

Premium Listing

Attract more renters, fill your vacancies faster, and pay only for the leads you get!

With AppFolio's Premium Listing service, you can maximize your marketing investments, attract more renters, and fill vacancies even faster.

Seamless_Solution

Expand Your Reach, Get More Leads

By activating a listing as "Premium", your vacancy is published to leading, pay-to-list sites and receives featured placement on most sites (including free sites). Your listing will continue to appear on all free sites.

Mobile

No Separate Contracts Required

You don't need to sign up for dozens of listing sites individually or sign separate contracts (save time and money!).

IA

Peace of Mind With Verified Leads

You only pay for verified leads from Premium sites, which means you only pay for leads that are unique, real people interested in your property.

Basic*
Post to Internet
Premium
AppFolio Premium Listing
Advertise on Dozens of Free Sites
Advertise on Additional
Pay-to-List Sites
Receive Featured Placement
on Most Free Sites
Phone Lead Tracking & Recording
Automatic Lead Tracking
Cost per Lead (Guest Card) Free
unverified leads
$10 per
premium verified lead
*included with your monthly subscription

Premium Featured

Basic and Premium properties are listed, but Premium properties are featured

apartment-guide

Apartment Guide

rent

RentPath

rentals

Rentals.com

rentable

Rentable

apart-advisor

Apartment Advisor

showmetherent

Showmetherent.com

apartmentlove

ApartmentLove

and more ...

Frequently asked questions

Why should I upgrade to Premium Listing?

You can get even more renters to contact you by upgrading to Premium Listing. Instead of paying hundreds of dollars a month for a third-party marketing contract, upgrade your property to Premium Listing and pay only when a renter contacts you!

How does this affect the free post to internet feature?

Our basic post to internet functionality will always be free to use for AppFolio customers. Nothing has changed about the basic service and your properties will continue to be listed on dozens of top rental sites on the web. Premium Listing is an optional service which gives the added benefit of posting on pay-to-list websites and getting featured placements. None of the free websites have been removed from the basic service.

Will all leads cost $10 if the property is activated for Premium?

You will only be charged for leads that come from the exclusive and featured listings. All other leads through the basic sites will still be free.

What counts as a verified lead?

A unique renter who inquires about your property via phone or email through one of your Premium listings.

What doesn't count as a verified lead?

There will never be a charge for any of the leads below:

  • Wrong numbers

  • Duplicate leads

  • Solicitors

  • Current residents

  • Renters inquiring after your monthly cap has been reached

Can I set a budget for my Premium Listing?

You have the ability to set a custom budget monthly cap per property.

What happens when I hit my monthly cap?

When you reach the monthly cap for a given property, all vacancy postings on that property are removed from Premium until the following month. All leads received before the end of an over-cap month are free.

What is Phone Lead Tracking & Recording?

When you advertise with AppFolio Premium Listing, we assign a tracking phone number to your vacancy postings. When a renter dials that phone number, it immediately rings through to you, and our system captures a recording of that call.

We record the calls so we can verify the leads and ensure that you're only charged for leads from unique, interested renters. You can also listen to the call or voicemail recordings from the renter’s guest card inside AppFolio.

Can I control who has the ability to activate Premium Listing?

By default, the following user roles have permission to activate Premium Listing on a property: President, Accountant, Property Manager, On-Site Manager, Leasing Agent. If you would like to change these permissions, please contact our Customer Success team.

Property Manager

  • Overview
  • Communication & Service
  • Accounting & Reporting
  • Maintenance & Efficiency
  • Staffing & Training
  • Marketing & Leasing
  • Management & Growth
  • Integrations & Partnerships

Investment Manager

  • Overview
  • Investor Portal
  • Investment Management
  • Asset Management
  • Relationship Management

Markets

  • Single-Family
  • Multifamily
  • Student Housing
  • Affordable Housing
  • Community Associations
  • Commercial
  • Investment Management

Our Company

  • Who We Are
  • Careers
  • Diversity & Inclusion
  • Investor Relations (opens in a new tab)

Resources

  • Innovations
  • Industry Insights
  • Events
  • Newsroom
  • Contact Us

Why AppFolio

  • Customer Experience
  • Customer Stories

Pricing

  • Property Manager
  • Investment Manager
Book A Free Demo
Contact Us
© 2025 AppFolio, Inc
Privacy Notice (opens in a new tab) Do Not Sell or Share My Personal Information (opens in a new tab)
(opens in a new tab)
(opens in a new tab)
(opens in a new tab)
(opens in a new tab)
(opens in a new tab)