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What’s New in AppFolio: Fall 2025

With changing renter expectations, fluctuating demand, and tighter margins, having clear insights into your business performance isn’t just helpful — it’s critical. As we navigate the second half of the year, now is the perfect time to focus on finishing strong and laying the groundwork for your success in the months ahead.

To stay ahead, your team needs to adapt quickly, optimize workflows, and make data-driven decisions that strengthen your business. At this year’s FUTURE: The Real Estate Conference by AppFolio, over 2,000 real estate professionals joined us to fine-tune their operations and prepare for what’s next through expert guidance, fresh strategies, and industry connections.

Keep reading to learn what we delivered in Q3 in the areas of resident experience, affordable housing, and leasing.

Last modified: Oct 21, 2025
By: Rae Parker

 

Resident Experience

Resident Onboarding Lift

To make life easier for residents, investors, and property managers alike, AppFolio has partnered with Second Nature to redefine the rental experience. Available to all AppFolio customers, a customizable Resident Benefits Package powered by Second Nature allows you to offer fully managed, high-value resident services directly in AppFolio.

Each package includes essential resident services — such as air filter delivery, credit building, pest control, and more — handpicked by you. Residents pay for these services as part of their lease, making it effortless for them to meet their responsibilities while enjoying discounted access to features that enhance their living experience.

Best of all, this helps your team save time, reduces operational overhead, and opens up a new revenue stream for your business.

Leasing

Zillow Applications

Did you know that 44% of all AppFolio guest cards come from Zillow? We’ve partnered with Zillow to help you turn Zillow leads into signed leases faster. Our new integrated application feature lets prospects access a mobile-friendly AppFolio application directly from Zillow and pre-populate fields with their saved information. This creates a seamless, modern experience that boosts completion rates.

Move-In Insights

In preparation for peak leasing season, we've improved the at-a-glance information you need to manage move-ins efficiently. Future move-ins will now remain visible on your dashboard until the move-in date, even after completing the move-in flow. 

This will help you maintain visibility of future move-ins and ensure that you can complete them ahead of the move-in date, enabling your residents to activate their portal earlier to fulfill pre-move-in tasks. 

From the move-ins dashboard widget, you can now view lease status, insurance coverage, outstanding balances, and more, giving you quick, actionable insights into the progress of your move-ins.

Blog_Innovation_rental_application

Affordable Housing

Convert Certification

Reduce busywork and minimize compliance risks with a more streamlined workflow between the TIC and HUD Certification. With Convert Certification, you can import the appropriate HUD Certification data into the TIC with just one click.

Take Advantage of the Latest Innovations

Stay plugged into the latest from AppFolio with resources in our Innovations Hub.

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