Published on August 29th, 2025
By Marc Frenkiel

In property management, information is the fuel that powers decisions. But when that information is trapped in silos — spread across disconnected systems, spreadsheets, and email chains — it becomes more of a roadblock than a resource. 

Why Siloed Data Holds You Back

When data lives in multiple places, every step becomes harder:

• Aggregation: Teams spend valuable hours chasing numbers, pulling reports from multiple tools, and stitching together a full picture.
• Analysis: Without a unified view, it’s nearly impossible to see trends or identify the root causes of issues. 
• Action: By the time you’ve gathered and interpreted your data, the window for making a timely, impactful decision has often passed.

Industry leaders in our performance gap webinar noted that siloed data can lead to “decision lag” — by the time information is reconciled, the market has already moved. This is especially costly in leasing, pricing, and investor reporting, where timing directly impacts revenue and satisfaction.

The Performance Gap Connection 

This dynamic is a textbook example of the performance gap — being so focused on operational tasks (such as gathering and reconciling data) that there’s little bandwidth left to act on insights and deliver real outcomes.

The webinar discussion also revealed another risk: siloed data hides the full picture of your business ecosystem. Without that visibility, it’s harder to connect resident experience to occupancy or maintenance performance to investor returns, for example. You end up managing metrics in isolation instead of aligning them toward strategic goals.

The Power of a Unified System

Breaking down data silos with an integrated platform changes the equation. Instead of spending hours pulling together performance metrics, you have real-time, unified data at your fingertips — ready to be analyzed and acted on the moment you need it. 

Panelists in our performance gap webinar emphasized that unified systems don’t just speed up reporting — they make it smarter. When all data lives in one place, AI agents can identify trends, surface priorities, and trigger next steps automatically. That means your team can shift from chasing information to focusing on strategy, relationships, and growth. 

The impact goes beyond efficiency. Unified data empowers you to:

• Spot opportunities before they disappear
• Resolve issues before they escalate
• Deliver measurable value faster to residents, investors, and all stakeholders

In other words, integrated data is the foundation for closing the performance gap and competing at the highest level. And it’s not just true for large portfolios — operators of every size benefit.

For example, BSG Enterprises (100+ units) once relied on QuickBooks and manual processes to run their real estate business. “It was horrible. It was a lot of work,” says owner Melissa Gentry. After moving to the one powerful platform of AppFolio, she estimates the time savings are worth roughly $200,000 annually.

Similarly, Fuller Apartment Homes (900+ units) and their sister company, Presidio Capital Partners ($135M+ EUM), consolidated their property and investment management operations onto AppFolio. “By having all of our data live in one system, we’re able to make better decisions as a company and have more visibility from a 30,000-foot view,” says Will Harryman, Development and Operations Manager.

With a unified system, data moves beyond reporting and becomes a driver of outcomes — helping your teams deliver measurable performance where it matters most.

Want to see more examples of how unified data helps close the performance gap? See how a single source of truth increased data confidence for DLP Capital, a private real estate investment and financial services company with over $5 billion in assets under management.