Green And Paperless Is A Competitive Advantage for Property Managers

Last modified on April 23rd, 2018
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Our very own Houston recently presented at the NARPM Northwest Conference in Montana on the topic of how Property Managers are going ‘green’. Running a green and paperless property management business is a true competitive advantage – property managers find that a paperless office saves time and money and gives them an opportunity to market their ‘green’ attributes to stand out from the competition.

His presentation covered the following topics:

How To Go Paperless
What you need to do to get rid of expensive and time consuming paper!

Making Properties Green
Seven simple and cheap ways to make your properties more green to save money and make them more attractive to prospective renters.

Marketing Yourself As Green
Ideas on how to market your company as more ‘green’ so you stand out from the competition.

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Aimee was Chief Marketing Officer for AppFolio from 2009-2022. Aimee led the marketing strategy and programs that drives awareness, demand, and customer engagement for AppFolio. Aimee joined the AppFolio team in 2009 as the Vice President of Marketing for AppFolio. Prior to AppFolio, she was the Sr. Director of Field Marketing at Citrix Online (merged with LogMeIn, Inc.), leading the planning and implementation of all corporate demand generation activities for the global sales organization. At Citrix Online, she also served as Director of Key Account Management, where she created the customized marketing and management program for strategic customers. Previously, Aimee also held marketing and product management roles at Digital Island (purchased by Cable and Wireless) throughout the company's high-growth years. Aimee received a B.S. in Psychology from the University of California, Berkeley. She is a California native and enjoys spending time outside in the beautiful Santa Barbara climate.

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