Roughly 30% of students enrolled in traditional on-campus degree seeking programs look for off-campus housing. Students watch the budget, but aren’t looking for low-quality options that mirror cramped dormitories and cafeteria meal plans. Echo Boomers are looking for convenience and quality of life.
Just reaching your prospective renters through targeted marketing isn’t enough anymore. Without a full toolbox of digital tools you might be missing out on golden opportunities to close more sales. If you are straddling the fence between a paper leasing processes and a digital automated leasing system, here are a few details to help you get off the fence.
You’ve seen it before. The advertisement with the unnamed person, sitting on their laptop gazing out over a beautiful beach. The headline might read: “The freedom to work from anywhere.”
One young man took these images to heart, and made the decision early on that he would be one of those “beach executives”. At 21 years old, he set his goal to be retired by 27. His name was Brenton Hayden, CEO of Renters Warehouse.
If you’re having trouble connecting with your residents, it might be communication error. According to nationally recognized body language expert Jan Hargrave, and many other professionals who study personality and motivational factors, only 7% of all communication is verbal. It really isn’t the words you say that creates a lasting impression, it is how you say them, your posture and your tone.
In today’s world, your online presence is the face of your company. Most of the time it’s the first thing prospective owners and residents will see before initial contact is made. First impressions are key to engaging visitors. If your website is without features such as: clean design, user-friendly functionality, and online access to applications, listings, etc., you may lose valuable business before you’ve even had a chance to make your case. Does your website give a great first impression of your business?
Have you ever had a software program you use be discontinued? If you have then you know that when software is being discontinued, users should act quickly to transition to a comparable program if they want to ensure that they don’t experience any interruption of service, critical system issues or loss of the data they manage with the current program.
As a professional property management company, it comes as no surprise to you to discover that social media now plays a large role in prospective residents’ considerations. Today, however, simple tweets about available units aren’t enough – you’ve got to sweeten the deal by really getting creative and promoting the best aspects of your community, particularly those features that outshine competing properties.