Category: Leasing

Give Your Property Management Website A Health Check With These 3 Tips

Have you ever visited a website and immediately became turned off by the way it looked? Maybe it even prevented…

11 Steps to Take Before and During Leasing Season to Maximize Profit and Efficiency

In the residential leasing world, May through September are known as leasing season—with July and August typically seeing the most…

Industry Leaders Weigh In: How Virtual Leasing Tools Ushered in a New Era of Efficiency & Success

Before the pandemic, multifamily businesses were debating the priority and pace of rolling out virtual and self-guided tours. However, when…

New Data Reveals What Renters Want When It Comes to Leasing Heading Into 2021

The pandemic has had a big impact on renters’ attitudes when it comes to what they expect from leasing and…

How to Strengthen Connections With Residents Virtually & In-Person

Branding for property management companies has traditionally been centered around personal relationships — building trust directly with customers has always…

Fill Vacancies Faster: 10 Proven Rental Listing Tips to Convert More Leads

In today’s digital world, online listings are your primary way to make a good first impression. Outdated photography, inaccurate information,…

COVID-19 RESOURCES

How to Make Virtual Showings a Win-Win for You & Your Prospects

The next best thing to in-person tours, virtual showings are a great tool for leasing agents, especially for prospects who…

Keep Your Eye on These 3 Important Leasing Performance Metrics

Compiling and analyzing leasing data isn’t easy. With so many different leasing performance metrics out there, it’s hard to know…

COVID-19 RESOURCES

5 Tips to Show Units & Fill Vacancies While Social Distancing

COVID-19 has rapidly sped up the property management industry’s shift towards digital technology. With social distancing and stay-at-home orders, the…

COVID-19 RESOURCES

The Impacts of COVID-19 on Leasing: Why Your Retention Strategy Matters

To provide you with more tools and support to overcome challenges during COVID-19, the AppFolio team is excited to bring…