Category: Marketing
Property Management Software, Tenant Screening

Using Technology to Simplify the Tenant Screening Process

Tenant screening is an integral part of property management, however it’s also one of the most time-consuming processes. From verifying…

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Resident Retention

Customer Experience: What It Means & Why It Matters More Than Ever

You hear it all the time, “The customer is always right,” but what many often don’t take away from that…

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Property Management Software, Resident Retention

5 Ways to Strengthen Your Lease Renewal Strategy

Co-authored by Tim McInerney To maintain occupancy and preserve revenue year after year, you need to remove any friction around…

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Leasing, Marketing

Keep Your Eye on These 3 Important Leasing Performance Metrics

Compiling and analyzing leasing data isn’t easy. With so many different leasing performance metrics out there, it’s hard to know…

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COVID-19 RESOURCES

The Impacts of COVID-19 on Leasing: Why Your Retention Strategy Matters

To provide you with more tools and support to overcome challenges during COVID-19, the AppFolio team is excited to bring…

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COVID-19 RESOURCES

4 Ways to Strengthen Your Retention Strategy During COVID-19

As the COVID-19 pandemic continues to evolve in the United States, social distancing and shelter in place mandates have been…

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Marketing

6 Common Property Management Website SEO Mistakes

SEO, or Search Engine Optimization, is a tactic that can increase traffic to your property management website. Ideally, you want…

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Marketing, Property Management Software

5 Steps to Improve Your Lead-to-Lease Conversion and Fill Vacancies Faster

Today, anyone can stream a TV show on-demand, click a computer mouse to order a week’s worth of groceries, or…

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Marketing, Property Management Trends

Attract and Retain Quality Residents in 3 Creative – and Affordable – Ways

Convincing quality tenants to move into your property instead of a competitor’s isn’t always an easy task. To do that,…

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How are you managing and monitoring your online reviews?
Marketing

How Are You Monitoring and Managing Online Reviews?

You’re never going to please everyone, but these days angry renters or ex-renters are more empowered than ever thanks to…

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