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Category: Marketing

Customer Experience: What It Means & Why It Matters More Than Ever

You hear it all the time, “The customer is always right,” but what many often don’t take away from that…

5 Ways to Strengthen Your Lease Renewal Strategy

Co-authored by Tim McInerney To maintain occupancy and preserve revenue year after year, you need to remove any friction around…

Keep Your Eye on These 3 Important Leasing Performance Metrics

Compiling and analyzing leasing data isn’t easy. With so many different leasing performance metrics out there, it’s hard to know…

COVID-19 RESOURCES

The Impacts of COVID-19 on Leasing: Why Your Retention Strategy Matters

To provide you with more tools and support to overcome challenges during COVID-19, the AppFolio team is excited to bring…

COVID-19 RESOURCES

4 Ways to Strengthen Your Retention Strategy During COVID-19

As the COVID-19 pandemic continues to evolve in the United States, social distancing and shelter in place mandates have been…

6 Common Property Management Website SEO Mistakes

SEO, or Search Engine Optimization, is a tactic that can increase traffic to your property management website. Ideally, you want…

5 Steps to Improve Your Lead-to-Lease Conversion and Fill Vacancies Faster

Today, anyone can stream a TV show on-demand, click a computer mouse to order a week’s worth of groceries, or…

Attract and Retain Quality Residents in 3 Creative – and Affordable – Ways

Convincing quality tenants to move into your property instead of a competitor’s isn’t always an easy task. To do that,…

How Are You Monitoring and Managing Online Reviews?

You’re never going to please everyone, but these days angry renters or ex-renters are more empowered than ever thanks to…

Tenant Screening: Everything Property Managers Need to Know

Tenant screening is an integral part of a risk-based approach to property management. To maintain the highest standards and remain…