Category: Marketing

How a CRM Strategy Can Help Your Teams Meet High Renter Expectations

If you’ve been manually managing your inbound leads and guest cards, it’s time to ditch the pen and paper.  CRM…

5 Ways Automation Can Set Your Leasing Team Up for Success

Today’s renters expect a seamless leasing experience, whether that happens virtually or in person. However, with recent changes happening in…

Why Your Leasing Team Needs a CRM Strategy

To kick off a brand-new season of The Top Floor, we spoke with Demetri Themelis, Co-Founder & CEO of Knock®,…

How to Leverage Technology for a Seamless Lead-to-Lease Process

Marketing and leasing may very well be the lifeblood of property management. After all, effective marketing is what brings prospective…

How smart home technology elevates marketing and streamlines leasing

It has been said that marketing and leasing are the lifeblood of property management. After all, effective marketing is what…

How to set your marketing team up for success

In 2021, when businesses were reevaluating standard operating procedures in light of the shakeup caused by the pandemic, AppFolio worked…

Overcoming 2022’s Biggest Challenges

Although the apartment industry is showing strong signs of recovery, operators are still dealing with the havoc the pandemic wreaked…

Optimize Your Leasing Operations With These Data-Backed Solutions

In a previous article, we pointed to data showing that despite leasing agents’ desire to grow their careers, many are…

Make Empathy a Priority With the Help of Technology

Retention — of both residents and employees — is a key factor in the success of any property management business….

Property Management Marketing 101: Tips to Attract More Leads This Leasing Season

Effective brand marketing has never been more critical for property management companies as they compete in one of the most…