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In today’s digitally driven world, both prospective customers and partners are researching you online, so it’s critical that you take…
by Brittany Benz
Effective brand marketing has never been more critical for property management companies than it is today. Because nearly every industry…
It has been said that marketing and leasing are the lifeblood of property management. After all, effective marketing is what…
by Marc Frenkiel
Marketing and leasing may very well be the lifeblood of property management. After all, effective marketing is what brings prospective…
Over the last few years, residents’ expectations have shifted drastically, and property management companies are recognizing the need to re-evaluate…
From verifying documentation to analyzing information, making critical resident decisions, and complying with fair housing laws, tenant screening is one…
When businesses were reevaluating standard operating procedures in light of the shakeup caused by the pandemic, AppFolio worked with Lisa…
The property management industry is a service industry, and its success is very much dependent on offering their residents a…
by Elizabeth Millar, Rae Parker
Today’s residents value an elevated living experience more than ever. Our 2022 U.S. Resident Motivations report found that while 70%…
by Rae Parker
If you’ve been manually managing your inbound leads and guest cards, it’s time to ditch the pen and paper. CRM…
