Category: Marketing

Make Empathy a Priority With the Help of Technology

Retention — of both residents and employees — is a key factor in the success of any property management business….

Property Management Marketing 101: Tips to Attract More Leads This Leasing Season

Effective brand marketing has never been more critical for property management companies as they compete in one of the most…

4 Key Takeaways from Our Coveted Customer Experience Webinar

When we surveyed renters across the nation for our 2022 Resident Motivations report, their feedback was loud and clear: Renters…

Win New Business: 5 Tips for Marketing Your Association Management Company

The Foundation for Community Association Research estimates that as of 2021, there are about 357,000 community associations in the United…

Screening in a New Economy: Understanding Today’s Renters

Our society continues to move toward an online-first approach. These days, the leasing process happens virtually with prospective residents completing…

New Research Reveals L.A. Renters are the Least Satisfied in the Nation. Here are 4 Ways Property Managers Can Up Their Game.

Earlier in the COVID-19 pandemic, the mainstream narrative had many non-Angelenos believing that the metro would soon be a ghost…

Give Your Property Management Website A Health Check With These 3 Tips

Have you ever visited a website and immediately became turned off by the way it looked? Maybe it even prevented…

Using Technology to Simplify the Tenant Screening Process

Tenant screening is an integral part of property management, however it’s also one of the most time-consuming processes. From verifying…

Customer Experience: What It Means & Why It Matters More Than Ever

You hear it all the time, “The customer is always right,” but what many often don’t take away from that…

5 Ways to Strengthen Your Lease Renewal Strategy

Co-authored by Tim McInerney To maintain occupancy and preserve revenue year after year, you need to remove any friction around…