Category: Marketing

The Keys to Enhancing the Resident Experience for 2023 and Beyond

The property management industry is a service industry, and its success is very much dependent on offering their residents a…

Residents by the numbers: what they want and really care about

Today’s residents value an elevated living experience more than ever. Our 2022 U.S. Resident Motivations report found that while 70%…

How a CRM Strategy Can Help Your Teams Meet High Renter Expectations

If you’ve been manually managing your inbound leads and guest cards, it’s time to ditch the pen and paper.  CRM…

5 Ways Automation Can Set Your Leasing Team Up for Success

Today’s renters expect a seamless leasing experience, whether that happens virtually or in person. However, with recent changes happening in…

Why Your Leasing Team Needs a CRM Strategy

To kick off a brand-new season of The Top Floor, we spoke with Demetri Themelis, Co-Founder & CEO of Knock®,…

How to Leverage Technology for a Seamless Lead-to-Lease Process

Marketing and leasing may very well be the lifeblood of property management. After all, effective marketing is what brings prospective…

How smart home technology elevates marketing and streamlines leasing

It has been said that marketing and leasing are the lifeblood of property management. After all, effective marketing is what…

How to set your marketing team up for success

In 2021, when businesses were reevaluating standard operating procedures in light of the shakeup caused by the pandemic, AppFolio worked…

Overcoming 2022’s Biggest Challenges

Although the apartment industry is showing strong signs of recovery, operators are still dealing with the havoc the pandemic wreaked…

Optimize Your Leasing Operations With These Data-Backed Solutions

In a previous article, we pointed to data showing that despite leasing agents’ desire to grow their careers, many are…