Category: Marketing

2024 Renter Preferences Report: Data-Backed Insights to Help You Stand Out in a Crowded Market

As the housing landscape evolves, understanding renter preferences has never been more critical. The AppFolio Renter Preferences Report sheds light…

How to Maximize Occupancy as Multifamily Rental Supply Increases

As the supply of multifamily rental units grows, property managers and owners face the challenge of maintaining high occupancy rates,…

Using Technology to Simplify the Tenant Screening Process

From verifying documentation to analyzing information, making critical resident decisions, and complying with fair housing laws, tenant screening is one…

Tips and Strategies for Property-Level Branding and Positioning

In a competitive real estate market, establishing a distinct brand for your property is key to attracting renters. Your property’s…

Win New Business: Tips for Gaining Customers with More Effective Marketing

In today’s digitally driven world, both prospective customers and partners are researching you online, so it’s critical that you take…

Property Management Marketing 101: Tips to Attract More Leads This Leasing Season

Effective brand marketing has never been more critical for property management companies than it is today. Because nearly every industry…

How Smart Home Technology Elevates Marketing and Streamlines Leasing

It has been said that marketing and leasing are the lifeblood of property management. After all, effective marketing is what…

How to Leverage Technology for a Seamless Lead-to-Lease Process

Marketing and leasing may very well be the lifeblood of property management. After all, effective marketing is what brings prospective…

Customer Experience: What It Means & Why It Matters More Than Ever

Over the last few years, residents’ expectations have shifted drastically, and property management companies are recognizing the need to re-evaluate…

How to Set Your Marketing Team up for Success

When businesses were reevaluating standard operating procedures in light of the shakeup caused by the pandemic, AppFolio worked with Lisa…