Category: Marketing

How to Leverage Technology for a Seamless Lead-to-Lease Process

Marketing and leasing may very well be the lifeblood of property management. After all, effective marketing is what brings prospective…

Customer Experience: What It Means & Why It Matters More Than Ever

Over the last few years, residents’ expectations have shifted drastically, and property management companies are recognizing the need to re-evaluate…

Using Technology to Simplify the Tenant Screening Process

From verifying documentation to analyzing information, making critical resident decisions, and complying with fair housing laws, tenant screening is one…

Property Management Marketing 101: Tips to Attract More Leads This Leasing Season

Effective brand marketing has never been more critical for property management companies as they compete in one of the most…

How to Set Your Marketing Team up for Success

When businesses were reevaluating standard operating procedures in light of the shakeup caused by the pandemic, AppFolio worked with Lisa…

The Keys to Enhancing the Resident Experience for 2023 and Beyond

The property management industry is a service industry, and its success is very much dependent on offering their residents a…

Residents by the numbers: what they want and really care about

Today’s residents value an elevated living experience more than ever. Our 2022 U.S. Resident Motivations report found that while 70%…

How a CRM Strategy Can Help Your Teams Meet High Renter Expectations

If you’ve been manually managing your inbound leads and guest cards, it’s time to ditch the pen and paper.  CRM…

5 Ways Automation Can Set Your Leasing Team Up for Success

Today’s renters expect a seamless leasing experience, whether that happens virtually or in person. However, with recent changes happening in…

Why Your Leasing Team Needs a CRM Strategy

To kick off a brand-new season of The Top Floor, we spoke with Demetri Themelis, Co-Founder & CEO of Knock®,…