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Customer Story

How Flock DC streamlined and grew their business with AppFolio's
intuitive software

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Lisa Wise

CEO, Flock DC
Established: 2009
Location: Washington, DC
Why AppFolio: \ Lisa Wise strived for Flock DC to be known as a property management company that puts resident and team member satisfaction above all. To do that, she knew that she would need a technology partner that would allow her to focus solely on her mission.
Portfolio

Multifamily,
Community Association

Units Managed

3,500+

Employees

65

Why property management?

Lisa’s desire to satisfy and empower residents and employees stems from the challenges she faced growing up.
“I had lived in 23 different homes by the time I went to college, and I never wanted to be in an insecure place from a housing perspective again. I oriented my entire life toward not only resolving that for myself, but finding a way to do that for others. Owning a business that helps people have the most empowering and dynamic living experience with a high degree of security, was something I felt could really be impactful and change the world.”

Powerful communication tools to empower residents and teams

Lisa wanted a platform that would be accessible to maintenance staff where it matters most — in the field — as well as one that would give residents more flexibility in where and when they can communicate with property management. Her search for a software solution with easy to use, robust, and practical communication tools led her to AppFolio.
“AppFolio's always been mobile-friendly and cloud-based and that was a game changer for us. It's easier for our maintenance technicians. It streamlines things. Our residents are really appreciative that they can interface with their management company on the go, through their phone, or even at home through their desktop. It gives people a chance to take care of that part of their lives when it works for them, not just when it works for us.”
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“AppFolio's always been mobile-friendly and cloud-based and that was a game changer for us. It's easier for our maintenance technicians. It streamlines things.”

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Birds of the Flock

Flock DC is a family of 5 companies that manages every type of residential real estate, from operating multifamily rentals to helping owners of single family properties maintain their homes so they can focus on living their best lives. Nest, the company’s multifamily arm, manages over one thousand units. Roost, the company’s employee-owned condo association management company, operates about 140 different buildings in the city.


“When you add all of that up it's north of two billion dollars in real estate and about 3,500 doors.”

Lisa Wise
CEO and Chief Flockster, Flock DC

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Space for morepurpose

By helping streamline Flock DC’s operations, AppFolio created space for Lisa to focus on bigger and better things, literally, which has had a similar impact on her community.
“We had an opportunity to commission a mural from Rose Jaffe. And we knew early we wanted to feature Ruth Bader Ginsburg, a larger-than-life woman. An icon, not only in the nation's capital, but in our country and the world. Once we put the mural up, it became a gathering place. I love hearing how people are interfacing with it. My favorite story involves a resident’s four year old daughter. He told me that her room looks over the mural, and every morning she opens her window and she says, 'good morning, Ruth.’”
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“AppFolio gives me space to run a purpose driven business. And for me, that's the only kind of business I want to be in.”

Why take our word for it?

Check out how AppFolio has helped our partners overcome these challenges, and more, creating space for their businesses to reach new heights.

How Key Property Management went from 0 to over 1,600 units

Brian Hartsell saw an opportunity in the growing number of investment properties in Las Vegas. Find out how he has successfully scaled his business since switching to AppFolio Property Manager.

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How Stone & Browning use automation to boost operational efficiency

See how they increased operational efficiency across a mixed portfolio of properties to maximize profitability and deliver a better experience to owners, investors, and residents.

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Byers & Harvey: Space to scale more efficiently

A thriving business in Clarksville, Tennessee, Byers & Harvey needed modern, easy-to-use property management software that would fuel growth — in terms of efficiency and unit count.

Read Article

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